- Conde Nast Expands Digital Strategy, Initiatives Team
Publishers Daily, Sara Guaglione - Monday, February 22, 2016
The new team is building and executing strategy across digital, mobile a ...
- Yahoo Forms Independent Committee To Find 'Strategic' Alternatives
MediaDailyNews, Laurie Sullivan - Friday, February 19, 2016
Yahoo on Friday laid out additional plans to revive the company, wi ...
- Heineken Hands 101 Strategy And Creative Brief
Around the Net In MAD London, Sean Hargrave - Friday, February 19, 2016
Heineken, the Dutch brewer, has added 101 to its global roster ...
- Mobile Strategy Takes Center Stage In 2016 Race
Red, White & Blog, Philip Rosenstein - Thursday, February 11, 2016
As far as reaching voters online, mobile trumps desktop, in addition ...
- Telegraph Appoints Deloitte For Strategic Review
Around the Net In MAD London, Sean Hargrave - Wednesday, February 10, 2016
The chief executive of the publisher of the "Daily Telegraph" and "Sund ...
- Today's Super Bowl Advertising Is Entirely Different Ball Game
MediaDailyNews, Neil Nguyen - Friday, February 5, 2016
As brands transition from creating a memorable and/or funny 30-second piece ...
- SMG's Winning Super Bowl Strategy
MAD, Larissa Faw - Tuesday, February 2, 2016
With the cost of a :30-second spot reaching $5 million during Sup ...
- 172 Million Wrist Wearables Prime For Voice Searching
Research Brief, Jack Loechner - Wednesday, February 3, 2016
According to a new report from Chief Marketer, posted by Irv Shapir ...