- Paramount Q4 Ad Revenues Sink 9%, Streaming Falls 4%
Television News Daily, Wayne Friedman - Thursday, February 26, 2026
Paramount's total core ad revenues were 4% lower to $3.8 billion, accordi ...
- NBCU's Big Sports February: Any More Upfront Advertising Power Left?
TV Watch, Wayne Friedman - Thursday, February 26, 2026
NBCU posted an average 23.5 million viewers for its Milan Cortina Wint ...
- Viewers Continue To 'Struggle' With Sports Program Discovery
Advanced TV Insider, Wayne Friedman - Wednesday, February 25, 2026
A Reviews.org study finds 45% of viewers "struggle" to find live spor ...
- YouTube Tops Nielsen 'Distributor' Viewing Again, 12.5% Share
Television News Daily, Wayne Friedman - Tuesday, February 24, 2026
Last year, YouTube had a 10.8% share, while Disney was at ...
- Not Quite A Super Bowl Record: Were Expectations Higher?
TV Watch, Wayne Friedman - Tuesday, February 24, 2026
Data from a major contributor to the Big Data piece of t ...
- Paramount Reportedly Ups WBD Bid To $32 A Share
Television News Daily, Wayne Friedman - Monday, February 23, 2026
WBD will conclude its seven-day extension of deal-making talks on February ...
- Apple TV Signs Sports Streaming Deal With EverPass Media
Around the Net In Media, Ray Schultz - Friday, February 20, 2026
Apple TV’s sports programming will be streamed to bars, restaurants, hotels, gy ...
- Roku Remains Top CTV Open Ad Platform With 32% Share
Television News Daily, Wayne Friedman - Friday, February 20, 2026
Open programmatic CTV - which represents around 20% of all programmatic C ...
- Netflix Global Ad Prospects: Growing Non-English Content?
Advanced TV Insider, Wayne Friedman - Thursday, February 19, 2026
For the first time, non-English-language original titles made up the majority ...
- AppLovin Draws On Mobile To Create Social Network
Performance Marketing Insider, Laurie Sullivan - Thursday, February 19, 2026
AppLovin is preparing to build a social network, and recently experienced ...
- Netflix Projected To Double Ad Revenue This Year
Television News Daily, Wayne Friedman - Wednesday, February 18, 2026
Ad research company WARC Media estimates Netflix's current 3.5% share of glob ...
- NFL, College Football Scores: Big January For Linear, Streaming
Television News Daily, Wayne Friedman - Tuesday, February 17, 2026
Broadcast and cable rose month-to-month, while live, legacy TV networks and streami ...
- Is Roku's Growth Fostering A 'Switzerland' Of All Streaming Video?
TV Watch, Wayne Friedman - Tuesday, February 17, 2026
Roku has 50% market share - substantially more than Amazon Fire T ...
- California Fines Disney For Alleged Privacy Violations
MediaDailyNews, Wendy Davis - Thursday, February 12, 2026
"In a tale as old as time, Disney placed its profits ov ...
- TikTok Begins Targeting Film, Book Lovers Via New 'Fandom' Ads
MediaDailyNews, Colin Kirkland - Thursday, February 12, 2026
Following its recent launch of Smart+ ads for streaming brands, TikTok h ...
- AMC Plan: Make 'The Walking Dead' Run Again
TV Watch, Wayne Friedman - Friday, February 13, 2026
The downside is another double-digit percentage decline in key areas, with U. ...
- Comcast Rolls Out Deterministic Data For Travel Advertisers
MediaDailyNews, Laurie Sullivan - Thursday, February 12, 2026
A first-of-its kind partnership between Comcast Advertising and Adara brings deterministic-based measureme ...
- TVision Finds Premium Streamers Generate More 'Attention' Vs. YouTube
Television News Daily, Wayne Friedman - Thursday, February 12, 2026
In prime time, premium streaming apps - including Netflix, Disney+ and H ...
- Roku Claims Strong Q4, Revenue +16%
Television News Daily, Wayne Friedman - Thursday, February 12, 2026
Roku's platform revenue, which is 70-80% advertising, rose 18% to $1.2 billio ...
- NBCU Delivers Second-Biggest Game: 124.9M Viewers
Television News Daily, Wayne Friedman - Tuesday, February 10, 2026
NBCU's NBC TV Network, Peacock - and Telemundo, NBC Sports Digital a ...
- AI For Legacy Media: The Good, The Bad, And The Emotional
TV Watch, Wayne Friedman - Monday, February 9, 2026
AI could be used to identify viewers who are bored or disinterest ...
- Why 'Legendary February' Is The Ultimate Stress Test For Modern B2B
MAD, Keith Turco - Friday, February 6, 2026
This will likely be the most expensive month in advertising history. Y ...
- GenZ Interested In Health, Fitness Content, Less Likely To Follow Political News
Around the Net In Media, Ray Schultz - Wednesday, February 4, 2026
GenZ is more likely than people in older age categories to wat ...
- Tubi Expands Nielsen Deal, Now Accounts For 6.2% Of Ad-Supported Streaming
Television News Daily, Wayne Friedman - Thursday, February 5, 2026
Tubi now has access to Nielsen's Audience Measurement and Streaming Platform Rating ...
- Prime Video Takes Crown In Global Streaming 2026 Sports Rights
Advanced TV Insider, Wayne Friedman - Wednesday, February 4, 2026
The Amazon streaming platform is projected to spend $3.8 billion in 202 ...
- Mountain West Inks Deals With CBS, Sports And CW Network
Around the Net In Media, Ray Schultz - Wednesday, February 4, 2026
The Mountain West sports conference has reached media rights agreements with C ...
- PBS Plots 'Downton Abbey' Run In Face Of Financial Shortfalls
TVBlog, Adam Buckman - Wednesday, February 4, 2026
Facing financial shortfalls, PBS is rolling out its biggest gun to dri ...
- YouTube TV Wins When Something Is Happening Now, Morning Consult Finds
Research Intelligencer, Robert Williams - Tuesday, February 3, 2026
The Google-owned distributor of cable and broadcast channels shows strong mental advanta ...
- Charter Shows Rare Q4 Video Gains - What About Long Term?
TV Watch, Wayne Friedman - Tuesday, February 3, 2026
Charter Communications made a rare improvement recently in its business by combini ...
- It's Neighbor Against Neighbor In Two Upcoming New Shows
TVBlog, Adam Buckman - Tuesday, February 3, 2026
The neighbors seen in the scripted Peacock series "The 'Burbs" and t ...