- WFA Names Co-Chairs For Planet Pledge
MAD, Steve McClellan - Monday, April 3, 2023
The appointments were made in the leadup to Global Marketer Week lat ...
- H&M Debuts Cradle-To-Cradle Compostable Baby Clothes
Marketing Daily - Top of the News, Sarah Mahoney - Friday, March 31, 2023
Stand.earth, an environmental nonprofit based in British Columbia, recently ranked H&M highe ...
- Pinterest Offers Advertisers New Ways To Target Eco-Friendly Users
Digital News Daily, Colin Kirkland - Wednesday, March 29, 2023
Pinterest is offering advertisers new ways to incorporate sustainability messaging into the ...
- Well-Read Purpose: Inside Patagonia's Growing Book Business
Retail Insider, Sarah Mahoney - Wednesday, March 29, 2023
In a world of TikToks, long-form content is less common. But f ...
- Sustainability: Studies Show Impact Of Social Influencers, Rise In Product Labeling
CPG Insider, Steve Ellwanger - Friday, March 24, 2023
Influencers have the single biggest impact on peoples' green choices, according ...
- Purpose Fails: Most Consumers Can't Name A Brand Making A Difference
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, March 21, 2023
While brands love to say they stand for the environment or diversit ...
- Buttoned Up: H&M Loops In Waste Pickers For New Initiative
Retail Insider, Sarah Mahoney - Wednesday, March 22, 2023
The fast-fashion brand hopes working with waste pickers in India to crea ...
- REI, Patagonia, Amour Vert Top Resale Index
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, March 14, 2023
Circular sales are in fashion. Trove's new index ranks companies on bra ...
- Ikea's New Campaign Is In The Bag
Marketing Daily, Sarah Mahoney - Monday, March 13, 2023
Ikea conjures a little magic to help transform a boy's new hou ...
- Wavemaker Wins $50M Global Media Business For Back Market
MAD, Steve McClellan - Wednesday, February 22, 2023
Founded eight years ago, the Paris-based company is expanding to the U. ...
- U.S. Rollout Is Ascential To Ad Net Zero, Er, I Mean Essential
MediaDailyNews, Joe Mandese - Tuesday, February 7, 2023
The good news is that the ad industry has been developing ...
- Attention Metrics Insights, And Why They Are Becoming So Popular
Search & Performance Insider, Laurie Sullivan - Monday, February 6, 2023
Eighty-three percent of UK marketers say attention metrics are important in reduci ...
- AI-Based Enterprise Search Integrates Tech From OpenAI, Google, Others
Search & Performance Insider, Laurie Sullivan - Tuesday, January 31, 2023
AI software firm C3 AI has released the first product of i ...
- 2022 Client Of The Year: Patagonia
Agency of the Year, Joe Mandese - Sunday, January 8, 2023
At a time when plenty of consumer marketers are leaning into acrony ...
- Cannes Lions Add Sustainability Reporting To Awards Submissions
MediaDailyNews, Joe Mandese - Tuesday, January 17, 2023
The "non-compulsory" reporting utilizes Ad Net Zero's five-point methodology as a gui ...
- Coca-Cola Wins Two 'Greenwashing' Suits, Now Faces Ingredient Litigation
Marketing Daily, Steve Ellwanger - Monday, January 9, 2023
New suit alleges synthetic chemicals are in Simply Tropical juice drink, whi ...
- H&M Pushes Sustainable Fashion In New Roblox Metaverse Experience
Digital News Daily, Colin Kirkland - Wednesday, January 4, 2023
Partnering with metaverse studio Dubit, Loooptopia enables players to create H&M-branded fashi ...
- H&M Heads To Roblox To Gamify Sustainability
Retail Insider, Sarah Mahoney - Wednesday, January 4, 2023
Users can choose materials for their virtual wardrobe, trading their fashion desig ...
- Ouch: Blue Apron, Party City, Grove Collaborative Face NYSE Delisting
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, December 28, 2022
It's not a death sentence, but all three companies face serious consequenc ...
- Building the More Neighborly Tech Stack
The MediaPost Cases, Lisa Singer - Friday, February 3, 2023
A truly functional next-gen MarTech stack doesn't just assemble tech solutions b ...
- What We're Craving: Experiential Retail, Healthy Guts And Future Nostalgia
Marketing Daily, Sarah Mahoney - Tuesday, December 27, 2022
Hartman Group's analysis of this year's trends shows just how hungry America ...
- Ad-tech Companies Launch Global Campaign To Encourage Action On Climate Change
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 21, 2022
Founding AdTechCares partners including InMobi, Pinterest, Media.Monks, and Smartly.io have launched ...
- World OOH Org Implements Sustainability Task Force
MAD, Fern Siegel - Friday, December 16, 2022
The group will create net zero initiatives and mission statements, augmented ...
- Coca-Cola Creates Short Film, Campaign To Educate Consumers About Sustainability Through Music
Search & Performance Insider, Laurie Sullivan - Thursday, December 15, 2022
The Recycled Records campaign introduces an original EP made up of t ...
- When Is A Media Buy A Greenwashing Liability? When It's A Fossil Fuel Brand Sponsoring Climate Coverage
MediaDailyNews, Joe Mandese - Friday, December 9, 2022
"It's strings-attached sponsorship," Ben Franta, an expert on greenwashing litigation, explained duri ...
- Carbon Offsetter Good-Loop Taps London-Based Ad Vet Thomas As CMO
MediaDailyNews, Joe Mandese - Thursday, December 1, 2022
Good-Loop helps marketers and agencies build campaigns via "green" ad tags a ...
- Poshmark Ushers In Secondhand Sunday
Marketing Daily, Sarah Mahoney - Monday, November 28, 2022
The resale site grabs an environmentally friendly slice of Black Friday week ...
- Back Market Debuts 'Tech Reborn,' Expands U.S. Presence
MAD, Fern Siegel - Friday, November 25, 2022
The creative uses a combination of stop-motion animation and puppetry and playful ...
- With Sales Strong, ThredUp Debuts Fran Drescher Holiday Collection
Marketing Daily, Sarah Mahoney - Tuesday, November 15, 2022
The new collection features 1,000 one-of-a-kind creations, priced from $10 to $ ...
- Study Finds Majority Of Americans Consider Themselves 'Climate Conscious Consumers'
MediaDailyNews, Joe Mandese - Wednesday, November 9, 2022
The study from Volta Media represents a 15% increase from 2021, a ...