- Yahoo's One-Time On-Demand Passwords Text To Mobile @SXSW
Show Daily, Laurie Sullivan - Sunday, March 15, 2015
Forgot your password? Yahoo released an on-demand one-time sign-in option for use ...
- Brian Grazer @SXSW Curiosity Conversations
Show Daily, Laurie Sullivan - Sunday, March 15, 2015
Academy Award-winning producer and Hollywood ledged Brian Grazer took the stage ...
- Esurance Wants To Stay Master Of Its Own Data Domain
Data and Targeting Insider, Steve Smith - Sunday, March 15, 2015
The digital native brand built its own DMP, runs its own programmat ...
- SXSW: esurance To Ad-Tech And Trading Desks: Stop Pretending To Be Transparent
Show Daily, Steve Smith - Sunday, March 15, 2015
The programmatic ecosystem should be on notice: as brands get savvier abo ...
- SXSW: Pinterest: We're Not 'Social Media'...And We Don't Pay For Advertising
Show Daily, Steve Smith - Sunday, March 15, 2015
This is all about ME, not about YOU, says Pinterest's head ...
- Agency Real-Time Newsroom @SXSW Amplifies Festival Buzz
Show Daily, Laurie Sullivan - Sunday, March 15, 2015
Resolution Media, FleishmanHillard, and Annalect have created a real-time newsroom dubbed StoryConne ...
- The IoT Ad Of Tomorrow Is You
Show Daily, Laurie Sullivan - Saturday, March 14, 2015
The fate of marketing and advertising, and the fragmentation in a wor ...
- SXSW: A Soccer Ball With A History
Show Daily, Steve Smith - Saturday, March 14, 2015
NFC tagging in the Internet of Things will give objects complex historie ...
- Adidas Uses NFC To Create Shoe With Benefits
Show Daily, Laurie Sullivan - Saturday, March 14, 2015
Jon Werner, Innovation Explorer at Adidas, goes on "trend walks," where ...
- SXSW: A Laugh, A Cry, A Wow: What Is Creative Now?
Show Daily, Steve Smith - Saturday, March 14, 2015
Yes, even data can be creative. If the right piece of da ...
- SXSW: Programmatic Needs An Assistant
Show Daily, Laurie Sullivan - Saturday, March 14, 2015
Marketers realizing that programmatic by itself doesn't deliver the best impact. ...
- What Messages Do Your Influencers Send?
Show Daily, Laurie Sullivan - Saturday, March 14, 2015
Consumers leaving messages on sites like YouTube becomes as important as t ...
- YouTube Divas?
Show Daily, Steve Smith - Saturday, March 14, 2015
They may be young, amateur and eager, but YouTube celebs can ...
- Popular On YouTube, But Not On Snapchat
Show Daily, Laurie Sullivan - Saturday, March 14, 2015
The changing face of YouTube stars require the influencer to be popul ...
- Mary Kay Is Crushing It On WeChat: Yes, Mary Kay
Show Daily, Steve Smith - Saturday, March 14, 2015
Chinese messaging app WeChat gives brands a staggering level of access ...
- It's All About Smelling The Bacon At SXSW
Show Daily, Laurie Sullivan - Saturday, March 14, 2015
Here's a little bit of trivia from the OMMA @SXSW show featu ...
- Why Mobile Ads Suck
Show Daily, Laurie Sullivan - Saturday, March 14, 2015
Tom Bick, Senior Director, Marketing, Kraft; Jim Ensign, VP, Global Digital Marketin ...
- SXSW Best Fest For Reaching Music And Tech Tastemakers
MAD, Larissa Faw - Thursday, March 12, 2015
SXSW stands out from other festivals because of its multidisciplinary offerings, incorporati ...
- Millennials Making A Greater Impact On Purchase Decisions At Work
SearchBlog, Laurie Sullivan - Friday, March 13, 2015
Millennials continue to take the spotlight these days. In past years attendi ...
- SXSW: 7-Eleven To Launch Pay With App
Show Daily, Laurie Sullivan - Friday, March 13, 2015
7-Eleven will launch an electronic bill pay app that lets consumers p ...
- TD Bank Redefines Digital Strategy
Show Daily, Laurie Sullivan - Friday, March 13, 2015
At the OMMA show at SXSW, Vinoo Vijay executive VP and C ...
- Intel's Where's The Beer Keg App Links Sensors Through IoT
Show Daily, Laurie Sullivan - Friday, March 13, 2015
There are more than 200 million beer kegs floating around the U. ...
- The Changing Face of Media, Journalism Creating Revenue
Show Daily, Laurie Sullivan - Friday, March 13, 2015
Social media, online tools and content, and access to technology put markete ...
- The North Face Takes Virtual Reality To SXSW And Stores
MediaDailyNews, Laurie Sullivan - Wednesday, March 11, 2015
The North Face will take consumers through an immersive experience using virtu ...
- Blippar's $45 Million Bet On An Augmented Reality Search Engine
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 10, 2015
Augmented reality ad platform Blippar has raised $45 million in new fundi ...
- Courtyard's Road Trip Began Its Yearlong Journey At SXSW
SearchBlog, Laurie Sullivan - Monday, March 17, 2014
The craziness at SXSW makes having a place to unwind midday extreme ...
- SXSWi Postmortem
Online Spin, Max Kalehoff - Tuesday, March 11, 2014
As I write this column, I'm wrapping up an immersive five da ...
- Immodestly, The Best Of The MediaPost SXSWi Conference
Around the Net in Video, P.J. Bednarski - Monday, March 10, 2014
MediaPost has bundled highlights stories, blogs, wisecracks and video streams from i ...
- Internet Of Things, Data To Change Online Advertising Forever
MediaDailyNews, Laurie Sullivan - Sunday, March 9, 2014
Internet-connected devices will change online advertising in ways that industry executives cann ...
- SXSW and the Long-Term Mobile Sell
MobileShopTalk, Chuck Martin - Monday, March 10, 2014
Sometimes using mobile to sell can be a lengthy ordeal focused le ...