- Research: Credible One-Message Ads Work Best
MediaDailyNews, Laurie Sullivan - Thursday, September 18, 2014
Phoenix Marketing plans to release research that proves advertising messages must mo ...
- Digital Video Views On Rise
MediaDailyNews, Wayne Friedman - Thursday, September 18, 2014
Digital TV-video viewing continues to climb -- but it's still way behi ...
- Mobile Video Viewing Poised To Take Over By 2016, Ooyala Report Says
VidBlog, P.J. Bednarski - Monday, September 15, 2014
According to Ooyala's Q2 Video Index being released today, viewing via mobi ...
- Tablet Forecast Suggests Small Screen Saturation in Mature Markets
Research Brief, Jack Loechner - Friday, September 12, 2014
According to the new IDC Quarterly Tablet Tracker, following a second consecuti ...
- Channel 4 To Launch All 4 Digital Hub
Around the Net In MAD London, Sean Hargrave - Thursday, September 11, 2014
Channel 4 is to make live streaming of its TV networks a ...
- EU Programmatic Spend Surges 249% YoY, Private Marketplaces Account For 27% Of Spend
RTBlog, Tyler Loechner - Wednesday, September 10, 2014
Advertisers in Europe spent 249% more through programmatic channels in Q2 20 ...
- Barb To Measure Tablet TV Viewing
Around the Net In MAD London, Sean Hargrave - Tuesday, September 9, 2014
Barb, funded by the BBC, Channel 4, Channel 5, IPA (Institute ...
- Kids Have Opinions About Smartphones; Tablets, Too
Marketing Daily, Aaron Baar - Tuesday, September 9, 2014
"It's certainly an opportunity area" for device manufacturers, Jeri Smith, president a ...
- Auto Brands Still On Road To Mobile Mastery
MoBlog, Mark Walsh - Friday, September 5, 2014
Although auto marketers were among the first to embrace content and advertisi ...
- Buffalo Wild Wings Serves Up Sports Competition
Marketing Daily, Aaron Baar - Wednesday, September 3, 2014
"Buffalo Wild Wings is constantly working to create authentic and immersive spor ...
- The Night Light From Computers, Tablets May Be Worse Than We Thought
Around the Net in Video, P.J. Bednarski - Tuesday, September 2, 2014
A researcher at John Carroll University who has been studying the b ...
- Tablet, App and Rich Media Ads Show Much Stronger Performance
MoBlog, Steve Smith - Tuesday, September 2, 2014
Tablet ads, app ads and video-laden rich media handily drive performance ...