- Ford Ads Rev Rich Media Engine
Online Media Daily, Laurie Sullivan - Monday, August 31, 2009
Lotame released results from a Ford advertising campaign Monday. The year-long projec ...
- Wi-Fi Access Points Could Be Ad-Targeting Goldmine
Online Media Daily, Laurie Sullivan - Monday, August 31, 2009
Behavioral targeting may no longer mean that the advertiser buys media arm ...
- Struq Launches Dynamic Retargeting Platform
Online Media Daily, Laurie Sullivan - Thursday, August 27, 2009
Struq officially launched a real-time behavioral retargeting platform Thursday in the Unit ...
- Targeting Zeros In Locally
Online Media Daily, Laurie Sullivan - Wednesday, August 26, 2009
Digital Element, a business unit of Digital Envoy, will support local ...
- MTV Aims For Bulls-Eye With Contextual Video Tool For Target
Online Media Daily, Gavin O'Malley - Monday, August 24, 2009
At the behest of retail giant Target, MTV Networks created a cust ...
- Bank Testing Targeting, Retargeting Based On Debit Card Purchases
Online Media Daily, Laurie Sullivan - Monday, August 24, 2009
USAA has been quietly testing a platform that lets the financial institutio ...
- Did You Really Mean 'Target Contextual Ads' or 'Paid Search'?
Around the Net in Search Marketing, Laurie Sullivan - Friday, August 14, 2009
Determining words to optimize on Web sites that allow potential buyers ...
- Facebook's Could Be Demand-Gen Dollar Machine
Online Media Daily, Laurie Sullivan - Thursday, August 13, 2009
Facebook Director of Monetization Tim Kendall tells Online Media Daily that t ...
- Digg This: Consumer Votes On Ads Lead To Higher CPMs
Around the Net In Online Marketing, Gavin O'Malley - Friday, August 7, 2009
It doesn't take a genius to see that the Web is becomi ...
- Building A Better Retargeting Tool
Online Media Daily, Laurie Sullivan - Tuesday, August 4, 2009
Webtrends is working on integrating its analytics services with several behavioral targeti ...
- Advertisers Target DINKs In Recessionary Times
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 4, 2009
It costs between $100,000 and $200,000 to raise a child to a ...