- How Data is Shaping History
Online Media Daily, Jeff Hirsch - Tuesday, November 24, 2009
Innovation and advances in technology have continuously created circumstances that significantly alt ...
- Ad Alert: Affluent Viewership Up Among Big Four
MediaDailyNews, David Goetzl - Friday, November 20, 2009
Overall ratings may not be thriving, but more wealthy people are watchi ...
- Lawmakers, Inching Toward A Privacy Bill, Question 'Data-Mining Reapers'
Online Media Daily, Wendy Davis - Thursday, November 19, 2009
Lawmakers Thursday questioned whether businesses are amassing too much data about consume ...
- [X+1] Platform Drives Targeting, Custom Audience Segments
Online Media Daily, Laurie Sullivan - Wednesday, November 18, 2009
[x+1] releases Media+1 Wednesday. The platform, which becomes available in December, combin ...
- NBCU Expands Sales Team For Verticals
Online Media Daily, Gavin O'Malley - Wednesday, November 18, 2009
NBC Universal's Integrated Sales marketing team -- which leads the company's target ...
- Why the Real-Time Web, Social Networking And Android Drove Google's AdMob Acquisition
Online Media Daily, Moshe Vaknin - Tuesday, November 17, 2009
It's a great time to be a mobile ad network, but n ...
- Facebook Targeting Fans' 'Connections'
Online Media Daily, Mark Walsh - Thursday, November 12, 2009
To help marketers boost their reach on Facebook, the company has add ...
- Privacy Advocates Want To Bust Blockbuster Over Beacon
Online Media Daily, Wendy Davis - Thursday, November 12, 2009
Privacy advocates are asking a federal appellate court to uphold a ruli ...
- FTC Urged To Clamp Down On Data Collection Online
Online Media Daily, Wendy Davis - Tuesday, November 10, 2009
Privacy advocates are renewing calls for the Federal Trade Commission to impo ...
- AdMeld Teams With Targus To Target Ad Ops
Online Media Daily, Gavin O'Malley - Tuesday, November 10, 2009
To help clients get the most out of their discretionary ad inventor ...
- Twitter Eyes Better Trend Targeting
Around the Net In Online Marketing, Gavin O'Malley - Friday, November 6, 2009
Twitter is doing it best to clean up its "trending topics" featu ...
- Google Adds Nielsen's PRIZM To TV Ads
MediaDailyNews, Joe Mandese - Friday, November 6, 2009
In another ironic shift in digital media planning, Google has licensed Niels ...
- EA's MLG Live Event Could Rev Declining Sales
Online Media Daily, Laurie Sullivan - Thursday, November 5, 2009
Electronic Arts has partnered with Major League Gaming to offer online a ...
- Turner Triple Play Backs 'Lopez' Debut
MediaDailyNews, Wayne Friedman - Tuesday, November 3, 2009
It's all hands on deck for Turner Broadcasting cable networks when ...
- Progressive Targeting Boosts Lord & Taylor's ROI
Online Media Daily, Laurie Sullivan - Tuesday, November 3, 2009
Rocket Fuel has partnered with Morpheus Media to drive sales, loyalty a ...
- New Nintendo Game Targets Fashionistas
Around the Net In Brand Marketing, Thom Forbes - Tuesday, November 3, 2009
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- Nielsen To Refract Digital Media Planning, Brings PRIZM To Online Consumer Targeting
Online Media Daily, Joe Mandese - Monday, November 2, 2009
In an ironic turning of the media planning tables, online advertisers a ...