- Take Two Targeted Ads and Call Me In the Morning
Data and Targeting Insider, Steve Smith - Thursday, December 31, 2009
Among all of the possible messaging goals a marketer might get assigne ...
- A New Video Frontier With Contextual Media
Video Insider, - Wednesday, December 30, 2009
With a new year upon us, many professionals in the digital medi ...
- Privacy And Consumer Advocacy Groups Cite Privacy, Competition Concerns With Google-AdMob Deal
Online Media Daily, Wendy Davis - Monday, December 28, 2009
Google's proposed $750 million acquisition of mobile ad network AdMob would threat ...
- 2010: A Watershed Year for Digital
Online Media Daily, Eldad Persky - Tuesday, December 29, 2009
2009 might have been a recession year in terms of spending ...
- Forrester: Best Of The ESPs
Online Media Daily, David Goetzl - Sunday, December 27, 2009
Email service providers Responsys and ExactTarget are industry pacesetters, according to Forrest ...
- Drift: Snowstorm Gives Online Sales A Lift
Online Media Daily, Laurie Sullivan - Monday, December 21, 2009
The snowstorm that grounded planes and closed roads up and down t ...
- Privacy Groups To FTC: 'We Want Old Facebook Settings Back'
Online Media Daily, Wendy Davis - Thursday, December 17, 2009
In a complaint filed Thursday, the Electronic Privacy Information Center and ni ...
- IAB And AAAA Update Contract Guidelines, Specify Who Owns Data
Online Media Daily, Wendy Davis - Wednesday, December 16, 2009
The Interactive Advertising Bureau and Association of American Advertising Agencies have unveil ...
- "Pay Per View" Means What Americans Want To Watch
Research Brief, Jack Loechner - Thursday, December 17, 2009
According to a new Synovate study on which media are the mo ...
- Seismic Shift In Targeted Ads, Media
Marketing Daily, Randall Beard - Monday, December 14, 2009
The airline industry has produced a brilliant success that has the potenti ...
- TAP Dance: Rubicon Enhances Targeted Audience Program
Online Media Daily, Gavin O'Malley - Wednesday, December 9, 2009
Targeting premium publishers and their sales channel partners, ad technology firm T ...
- Yahoo Lets Users Set Ad Interest Levels, Or Turn It Off Completely
Online Media Daily, Joe Mandese - Monday, December 7, 2009
Yahoo this morning released a new tool giving consumers more control ov ...
- Retargeting Holiday Gift-Giving
SearchBlog, Laurie Sullivan - Wednesday, December 2, 2009
Think of retargeting ads as a form of regifting. With online holid ...
- Who Is This Person, Anyway?
OMMA Magazine, Gavin Johnston - Tuesday, December 1, 2009
Coming out of anthropology, I have always been interested in social a ...