- AT&T And Comcast Tap TRUSTe Behavioral Targeting Widget
Online Media Daily, Laurie Sullivan - Thursday, January 28, 2010
TRUSTe has developed a widget that provides consumers with the ability ...
- Industry Coalition Debuts Friendly 'Hi, You Are Being Targeted' Logo
Online Media Daily, Wendy Davis - Wednesday, January 27, 2010
As expected, a coalition of ad industry groups have agreed on ...
- Facebook Develops Conversion Tracking Tool: What's A Fan Worth?
Online Media Daily, Laurie Sullivan - Tuesday, January 26, 2010
Facebook plans to add a conversion tracking tool to its suite ...
- Flash Cookies Could Become Hot-Button Privacy Issue
Online Media Daily, Wendy Davis - Thursday, January 14, 2010
Web users are not yet deleting Flash cookies as often as th ...
- Why Contextual Advertising Fails
Online Media Daily, Sacha Carton - Tuesday, January 12, 2010
There is something missing from contextual advertising ... context! Am I actual ...
- More Targeted Ad Dollars Less Profitable
Research Brief, Jack Loechner - Tuesday, January 12, 2010
According to a new study from the MIT Sloan School of Managemen ...
- The Cookie Won't Crumble! Online Data Predictions for 2010
Online Media Daily, Meir Zohar - Monday, January 11, 2010
One of the trends in online advertising last year was undoubtedly t ...
- Hyperlocal Media On The Rise
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, January 6, 2010
Web sites that report news and deliver other content at the neighborhoo ...