- Media Buyers Fear Backlash To BT, Warn 'Watershed' Moment Is Coming
Online Media Daily, Mark Walsh - Thursday, February 25, 2010
Media buyers weighed in on the use of behavioral targeting in onli ...
- Tremor Gets Real-Time
Online Media Daily, Gavin O'Malley - Friday, February 26, 2010
Video ad network Tremor Media on Thursday is expected to announce k ...
- Start-Up Links 65 Million IP Addresses To Users, Readies Targeting Platform
PolicyBlog, Wendy Davis - Thursday, February 25, 2010
Web users who don't want to be tracked via standard HTML cooki ...
- Keeping Your Identify in Your Purse
Online Media Daily, George Simpson - Friday, February 19, 2010
Lost in all the run-up hype of the Super Bowl and t ...
- Targeting Is Not Engagement
Marketing Daily, Russell Fradin - Thursday, February 18, 2010
Engagement has been pushed to the back burner lately, but it's sti ...
- Addressable TV Ad Trial: Viewers Tune Away 32% Less
MediaDailyNews, Joe Mandese - Wednesday, February 17, 2010
An important trial of a promising addressable TV advertising technology found th ...
- Media Contacts Partners With Adify On Custom Networks
Online Media Daily, Mark Walsh - Wednesday, February 17, 2010
Media Contacts, the interactive media agency of Havas Digital, has named vertic ...
- MTV Strikes Targeting Deal With Quantcast
Online Media Daily, Mark Walsh - Tuesday, February 16, 2010
MTV Networks has turned to Quantcast to help advertisers refine their targeti ...
- Traffiq Gets Heavy With Targeting Tools
Online Media Daily, Gavin O'Malley - Wednesday, February 3, 2010
Change is afoot at Traffiq. On the heels of some operational restructurin ...
- Mpire Blocks Ads From Appearing On Sites
Online Media Daily, Laurie Sullivan - Wednesday, February 3, 2010
Advertisers working to determine in real time if an ad should appe ...
- Webtrends Mixes Up Content And Target By Site Visitor
Online Media Daily, Laurie Sullivan - Tuesday, February 2, 2010
Webtrends on Tuesday will release a platform that allows Web site publishe ...
- BlueKai Closes $21M Round Financing
Online Media Daily, Gavin O'Malley - Monday, February 1, 2010
Intent-focused, auction-based data exchange BlueKai on Monday said it closed a ...