- New Mobile Audience Segments Aimed At Targeting
Online Media Daily, Mark Walsh - Tuesday, March 30, 2010
Are the consumers you're trying to reach on mobile phones part ...
- Gannett's WUSA Targets 'Platts" At Elusive Viewers
MediaDailyNews, David Goetzl - Friday, March 26, 2010
A new show on the Washington CBS affiliate might not appeal ...
- Agencies Test Industry's New 'You Are Being Targeted' Icon
Online Media Daily, Wendy Davis - Friday, March 26, 2010
As part of an industry-wide campaign to discourage new privacy laws, onli ...
- Mediabrands' Cadreon Shifts Focus To Verification, Studies Whether Targeted Ads Are Hitting Mark
Online Media Daily, Wendy Davis - Friday, March 26, 2010
Mediabrands' Cadreon unit, which focuses on buying targeted audiences rather than inventor ...
- Google Retargets AdWords Remarketing Tool
Online Media Daily, Laurie Sullivan - Thursday, March 25, 2010
A retargeting renaissance in online ad tools has Google rolling out ...
- X+1 Adds 'Smart Tagging' To Targeting Platform
Online Media Daily, Mark Walsh - Thursday, March 18, 2010
In the latest upgrade to its audience targeting platform, x+1 has add ...
- Yahoo Starts Pilot Program With 'Demand-Side' Platforms
Online Media Daily, Mark Walsh - Tuesday, March 16, 2010
Yahoo Monday
announced a new pilot program in which it ...
- Five Things Your DSP Can't Do
Online Media Daily, Murthy Nukala - Tuesday, March 16, 2010
The DSP promises of convenience and efficiency are certainly compelling. But ha ...
- Targeting, Video and Social Networking Keys For Small Business Promotion in 2010
Research Brief, Jack Loechner - Tuesday, March 16, 2010
According to according to The "2010 Email Marketing Trends Study" by GetRespons ...
- Maine Repeals Law Restricting Data That Can Be Collected From Minors
Online Media Daily, Wendy Davis - Thursday, March 11, 2010
A Maine legislative committee voted Thursday to repeal a controversial 2009 onli ...
- Tying In-Text Ads To Search And Branding Pays Dividends
Online Media Daily, Laurie Sullivan - Thursday, March 11, 2010
Searching on keywords or clicking on hyperlinked words has become the mo ...
- Don't Dump Your Data
Online Media Daily, Zain Raj - Wednesday, March 10, 2010
With the drastic changes we've experienced over the past year-plus and t ...