- Rocket Fuel Links Nielsen Offline Data To Online
Online Media Daily, Laurie Sullivan - Friday, May 28, 2010
Rocket Fuel has begun to use offline purchase data from Nielsen ...
- Yahoo Builds Pullover Ad Unit For Macy's, Garners Higher CPM
Online Media Daily, Laurie Sullivan - Thursday, May 27, 2010
Macy's tapped Yahoo this week to recreate its offline Memorial Day sal ...
- Targeting Gets Social
Online Media Daily, Tom Phillips - Wednesday, May 26, 2010
Marketers have seen an array of targeting techniques, most focused on contex ...
- MyBuys Acquires Veruta, Launches Dynamic Ad Retargeting Tool
Online Media Daily, Laurie Sullivan - Monday, May 24, 2010
MyBuys plans to introduce Monday a predictive retargeting platform that serves ...
- Study: Even Moderate Privacy Regulation Reduces Ad Effectiveness
Online Media Daily, Wendy Davis - Tuesday, May 18, 2010
A new study by two marketing professors concludes that banner ads a ...
- Can Search Advertisers Play in Display's Backyard?
Online Media Daily, Josh Shatkin-Margolis - Monday, May 17, 2010
Search advertising is a $20 Billion industry ruled by algorithms. However, o ...
- Context Optional Serves Facebook News Feeds, In-Stream Polls And Coupons
Online Media Daily, Laurie Sullivan - Wednesday, May 19, 2010
Facebook Fans of brands can receive a variety of coupons, polls a ...
- Searching Social Graphs To Clarify Conversations Across The Web (And Spell Check)
SearchBlog, Laurie Sullivan - Wednesday, May 19, 2010
Search engines and technology companies building ad targeting platforms will pay attenti ...
- Adify Licenses NetSeer Technology To Lift Ad Conversions
Online Media Daily, Laurie Sullivan - Saturday, May 15, 2010
The ad industry continues to automate systems to squeeze every dollar fr ...
- Further Lessons In Pinpoint Marketing
Around the Net In Brand Marketing, Thom Forbes - Friday, May 14, 2010
There are lessons in micro-targeting, ROI and chutzpah here, in varying degree ...
- Foursquare Mulling Ad Options
Online Media Daily, Laurie Sullivan - Monday, May 10, 2010
Digg Account Director Emily Crume checks in on Foursquare nearly everywhere s ...
- Undertone Networks Builds Campaign Management Model
Online Media Daily, Laurie Sullivan - Thursday, May 6, 2010
Online ad network Undertone Networks has developed a model that measures t ...
- Boucher Readies Privacy Guidelines More Strict Than Self-Regulatory Standards
Online Media Daily, Wendy Davis - Monday, May 3, 2010
More than one year after announcing plans to introduce new privacy legislatio ...
- Logging In: In the Long Run
OMMA Magazine, Paul Knegten - Friday, May 14, 2010
I want a word with whoever first threw around the "last mil ...
- DSP Focus: A Multitude of Possibilities
OMMA Magazine, John Nardone - Friday, May 14, 2010
DSPs, or demand-side platforms, are hot. The online trade press is fu ...