- comScore: Search And Ad Retargeting Produce Lift
Online Media Daily, Laurie Sullivan - Thursday, September 23, 2010
Retargeting generated the highest lift in trademark search behavior at 1,046%, amo ...
- Reckitt Benckiser Buys Into Video Behavioral Ad Targeting
VidBlog, Steve Smith - Wednesday, September 22, 2010
Even in the seemingly bottomless pool of display inventory, behavioral targeting technologi ...
- Home Improvement: Female Football Fans Prefer SEC
MediaDailyNews, David Goetzl - Monday, September 13, 2010
With a run of recent national championships, the SEC has emerged ...
- Major Data Challenges: Infrastructure, Quality, Privacy
Marketing Daily, Karlene Lukovitz - Wednesday, September 8, 2010
The integration of online and offline marketing data will enable levels ...
- Moving Targets: Somebody Follow Me, Please?
Data and Targeting Insider, Steve Smith - Wednesday, September 1, 2010
During the last decade of covering behavioral targeting online I have se ...