- In Video Ad Effectiveness, Targeting Trumps Length
Online Media Daily, Gavin O'Malley - Monday, November 29, 2010
In video ad campaigns, targeting has a far greater impact on ...
- Court Rules Against Arbitration In Lawsuit Vs. ISP Stemming From NebuAd Partnership
Online Media Daily, Wendy Davis - Monday, November 22, 2010
A court has handed a defeat to Internet service provider Bresnan Communicatio ...
- Gmail Targeted Ads Accused Of Violating Wiretap Laws
Online Media Daily, Wendy Davis - Thursday, November 18, 2010
A Texas resident is alleging that Google's six-year-old Gmail service infringes h ...
- Newco Has New CEO: Craig Swerdloff
Online Media Daily, - Wednesday, November 17, 2010
Semantic targeting technology developer Knewco Tuesday named Craig Swerdloff CEO. Most recentl ...
- Advertisers, Agencies Plan Shift From General To Targeted Ad Networks, Remain Dubious About DSPs
Online Media Daily, Joe Mandese - Monday, November 1, 2010
Spending on general, broad-based ad networks -- which currently are the domina ...