- Real-Time Bidding Turns Into Real-Time Behavioral Targeting
Data and Targeting Insider, Laurie Sullivan - Wednesday, June 29, 2011
Most marketers have heard about real-time bidding, but what about real-time behavior ...
- Addendum: GroupM Says MIG Provided Audience-Buying Since '07
Online Media Daily, - Tuesday, June 28, 2011
Addendum: A GroupM spokesman took exception with Online Media Daily's coverage ...
- GroupM Enters Audience-Buying Market, Unclear Whether Xaxis Will Address TV Too
Online Media Daily, Joe Mandese - Monday, June 27, 2011
Years after most of the major agency holding companies have launched ...
- Data Rich: OwnerIQ Closes $7 Million Funding Round
Online Media Daily, Laurie Sullivan - Friday, June 17, 2011
The movement toward real-time bidding based on targeted data led OwnerIQ ...
- Researchers, Advocates Split $2M In Flash Cookie Settlement
PolicyBlog, Wendy Davis - Friday, June 17, 2011
A federal judge has signed off on a $2.5 million settlement ...
- Predictive Behavioral Targeting Firm Launched, Gets Big VC Backing
Online Media Daily, - Thursday, June 9, 2011
Taykey, an online ad platform developed by former intelligence officers of t ...
- Search And Interoperability Among Screens Drive Loyalty
SearchBlog, Laurie Sullivan - Thursday, June 2, 2011
The day before the doors to the E3 (Electronic Entertainment Expo) sh ...
- eXelate Forms Analytics Business Unit
Data and Targeting Insider, Laurie Sullivan - Wednesday, June 1, 2011
Nearly one month into his new job, eXelate SVP of Analytics Kev ...