- DoubleVerify Closes $33 Million In Funding
Data and Targeting Insider, Laurie Sullivan - Wednesday, August 31, 2011
As behavioral targeting through ad exchanges grows, marketers want a method ...
- Experience Better Targeting: Use Geo-Profiling To Enhance Your Cookie Pool
Metrics Insider, Michael Kaushansky - Friday, August 26, 2011
In the competitive world of online audience targeting, setting your online targeti ...
- Apple Changes Mobile UDID, Advertisers Rework Profile Building
Online Media Daily, Laurie Sullivan - Thursday, August 25, 2011
Brands and agencies will have to design a workaround when it com ...
- Search Retargeting Trend Accelerates , mediaForge Unveils New Platform
Online Media Daily, Laurie Sullivan - Wednesday, August 24, 2011
Tying search data into display ad retargeting, mediaFORGE launched a search retargeti ...
- TV's Reach and Frequency Problem
Online Spin, Dave Morgan - Thursday, August 25, 2011
One of the things that attracted me to television advertising is TV ...
- Behavioral Targeting On Rise Regardless Of Pushback
Data and Targeting Insider, Laurie Sullivan - Wednesday, August 24, 2011
Online behavioral advertising revenue in the U.S. will reach $4.9 billion ...
- Rocket Fuel Goes Real-Time, Integrates Ad Targeting Data
Online Media Daily, Laurie Sullivan - Friday, August 19, 2011
Integrating survey data to improve real-time ad targeting, Rocket Fuel on Mond ...
- Hirsch Leaves AudienceScience To Follow Entrepreneurial Spirit
Online Media Daily, Laurie Sullivan - Thursday, August 18, 2011
AudienceScience President Jeff Hirsch will step down Sept. 30, to "pursue small ...
- How To Stop Wasting Ad Dollars
Data and Targeting Insider, Laurie Sullivan - Wednesday, August 17, 2011
Sunil Sharma, an independent consultant who was formerly director of trading ...
- ValueClick Acquires Dotomi
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, August 3, 2011
For search marketers augmenting campaigns with display targeting, the ad world beca ...
- The Web as a Customer Service Medium
Media Magazine, Paul Ford - Monday, August 15, 2011
I've spent my entire career as a Web developer, Web editor, a ...