- Online Ad Targeting Will Aid Political Agendas
Data and Targeting Insider, Laurie Sullivan - Wednesday, November 23, 2011
Ramping up for the 2012 U.S. elections, Pandora became the latest Intern ...
- Will comScore Data Validation Help Calm Advertisers' Fears?
Data and Targeting Insider, Laurie Sullivan - Wednesday, November 16, 2011
comScore has begun to validate eXelate's audience intent data. Measuring the audien ...
- StumbleUpon Stumbles On With Paid Discovery
Online Media Daily, Mark Walsh - Monday, November 14, 2011
Eight months ago, StumbleUpon rolled out its Paid Discovery ad program, addi ...
- Behavioral Targeting Requires Data, Lots Of It
Data and Targeting Insider, Laurie Sullivan - Wednesday, November 9, 2011
Marketing strategies built on consumer behavior requires data to support targeting decision ...
- Segments Are So 2010
Online Media Daily, Chris Sukornyk - Tuesday, November 8, 2011
Real-time bidding (RTB) has created fantastic new opportunities for display advertising. Scor ...
- DSP Simpli.fi Moves Real-Time Bidding into Instant Search Retargeting
SearchBlog, Laurie Sullivan - Thursday, November 3, 2011
Simpli.fi released an offering in its demand-side platform (DSP) that allows advertise ...
- Simpli.fi Speeds Up Targeting
Data and Targeting Insider, Laurie Sullivan - Wednesday, November 2, 2011
On Wednesday, Simpli.fi CEO Frost Prioleau said the company will begin ...