- The Trade Desk Adds DG's Pre-Bid Data To DSP
Real-Time Daily, Tyler Loechner - Thursday, October 31, 2013
In a world filled with Big Data, there's always more to offe ...
- Mobile Is Different, (Duh) Smaller: But Size Has Many Implications
Data and Targeting Insider, Steve Smith - Tuesday, October 22, 2013
The most obvious difference between Web and device screens -- size ...
- Is 'Lat/Long' Getting It All 'Lat/Wrong?'
Mobile Marketing Daily, Eli Portnoy - Friday, October 18, 2013
Location reporting on mobile is often way off the mark, literally. Thinkne ...
- Mobile Shoppers to Meet In-Store Micro-Targeting
MobileShopTalk, Chuck Martin - Thursday, October 17, 2013
We may be about to find out the level to which mobi ...
- Google Seeks To Appeal Wiretap Ruling
Online Media Daily, Wendy Davis - Wednesday, October 16, 2013
A recent ruling that Google potentially violates the wiretap law by scanni ...
- Targeting Inception: Targeting The Targeters (And Retargeting Them Too)
RTBlog, Tyler Loechner - Thursday, October 17, 2013
"It's about reaching the right person at the right time with t ...
- BBB Warns Publishers To Comply With Privacy Rules
PolicyBlog, Wendy Davis - Monday, October 14, 2013
A "significant minority" of publishers don't follow self-regulatory rule requiring enhanced noti ...
- Targeting Our Way To Lower Profits
Marketing Daily, Bob McCurdy - Friday, October 11, 2013
When negotiating off a target demo, AM/FM radio stations price themselves again ...
- Semcasting Announces Availability Of Audience Targeting Platform
Real-Time Daily, Tyler Loechner - Monday, October 7, 2013
Semcasting, an audience targeting platform that uses IP addresses instead of cookie ...