- Missing the Target with Targeted Ads
MobileShopTalk, Chuck Martin - Tuesday, January 28, 2014
There's targeting by location and then there's missing the location altogether. ...
- Where Do Your Patients Live On The Web? Effective Targeting For Digital Campaigns
Marketing: Health, Sarah Van Heirseele - Tuesday, January 21, 2014
Targeting is a key benefit of online marketing, but anyone who h ...
- Rimm-Kaufman Group Could Have Become A Havas Search Agency
MAD, Laurie Sullivan - Friday, January 17, 2014
Havas Worldwide Digital nearly acquired the search agency Rimm-Kaufman Group prior ...
- 'Buy Direct, Deliver Programmatically' Paying Off For Video Advertisers
Real-Time Daily, Tyler Loechner - Friday, January 17, 2014
Combining programmatic technologies with traditional direct buying strategies is paying off f ...
- 2014--The Year Of The iBeacon
MAD, John Running - Tuesday, January 14, 2014
These tiny indoor GPS-like transmitters will provide retailers with the means ...
- Twitter Adds Targeting By Email Address, User IDs
Mobile Marketing Daily, Mark Walsh - Tuesday, January 14, 2014
Twitter has announced the ability for marketers to target ads more precise ...
- Why Digital Marketers Shouldn't Fear The Death Of Third-Party Cookies
Search & Performance Marketing Daily, Sargi Mann - Monday, January 13, 2014
Marketers should not fear the endangerment of third-party cookies. Sure -- ...
- Targeting Taste: The Emerging Science Of Preference Profiling
Data and Targeting Insider, Steve Smith - Monday, January 6, 2014
Pandora is experimenting with ad targeting that uses some of the sa ...