- Oracle's BlueKai Acquisition Fills Gap In Advertising Supply Chain
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 24, 2014
Oracle has been strengthening its digital marketing arm for more than ...
- Data Tells Me You Eat Pickles On Your Hamburger
Data and Targeting Insider, Laurie Sullivan - Thursday, February 20, 2014
Digital signs in fast-food restaurants and retail stores got a whole l ...
- Ogilvy Signs On To Test Madison Avenue's New ':30,' Captures 5,500 Bits Of Data About You
Mobile Marketing Daily, Joe Mandese - Tuesday, February 18, 2014
Describing it as a "game-changer," Ogilvy Labs today announced a deal ...
- DMA Criticizes Senate Proposal To Curb Data Brokers
PolicyBlog, Wendy Davis - Friday, February 14, 2014
Data brokers will have to allow people to opt out of havi ...
- Who Do Sochi Winter Olympics Brands Reach Online?
SearchBlog, Laurie Sullivan - Friday, February 7, 2014
Digital ad spend for the Winter Olympics from brands like Liberty Mutu ...
- AppTap, PCH Partner To Drive Longer-Term User Value
Mobile Marketing Daily, Steve Smith - Wednesday, February 5, 2014
App recommendation engine AppTap and Publishers Clearing House ad network Liquid Wirele ...
- Audience Targeter Granted Patent Matching 1st-Party Data To TV Set-Tops
MediaDailyNews, Joe Mandese - Tuesday, February 4, 2014
The next generation of Madison Avenue audience-targeting very likely will be foug ...
- Grapeshot Expands Tech Offering, Targets Emerging RTB Markets
Real-Time Daily, Tyler Loechner - Tuesday, February 4, 2014
Grapeshot, a UK-based digital ad technology company, is expected Tuesday to announ ...