- Audience Targeting In Video Takes Off: Rocket Fuel Unveils Guaranteed Model Featuring Nielsen, comScore Ratings
Real-Time Daily, Tyler Loechner - Monday, June 23, 2014
Rocket Fuel on Monday announced the launch of Audience Guarantee, a n ...
- AddThis Opens Marketplace Of Tools To Target Social Behavior
Data and Targeting Insider, Laurie Sullivan - Friday, June 20, 2014
AddThis has launched an online marketplace featuring tools that let publishers ser ...
- Facebook Extends Ad Targeting To Web, App Use
Social Media & Marketing Daily, Mark Walsh - Thursday, June 12, 2014
Facebook is significantly expanding how it targets ads on the social netwo ...
- Appwiz Promotes Apps On Mobile Web
Mobile Marketing Daily, Erik Sass - Monday, June 9, 2014
There aren't many platforms attempting to bridge mobile apps and the mobi ...
- Apps May Be Underestimating Location Targeting Power
Data and Targeting Insider, Steve Smith - Wednesday, June 11, 2014
Apps that use location information to target alerts are seeing substantial lif ...
- Mobile Shopping & Location, Location, Location
MobileShopTalk, Chuck Martin - Wednesday, June 4, 2014
Getting the right message to the right person at the right ti ...