- ESPN To Launch TV DMP: Will Enable Brands To Target Audiences, Not Ratings
Real-Time Daily, Tyler Loechner, Joe Mandese - Thursday, March 26, 2015
PHOENIX -- In an important milestone for the burgeoning programmatic TV marketplac ...
- Can You Identify Your Audience?
Online Spin, Cory Treffiletti - Wednesday, March 25, 2015
If your marketing isn't working, it's because you may not know wh ...
- Programmatic TV Gets More 'Real-Time'
RTBlog, Tyler Loechner - Monday, March 23, 2015
AOL, one of a handful of ad tech players attempting to le ...
- Two To 'One,' AOL Platform Now Targets Facebook And Twitter Users
MediaDailyNews, Laurie Sullivan - Thursday, March 19, 2015
AOL plans to announce Thursday a global partnership with Kenshoo that wi ...
- Cumulus Names Bouvard CMO
MediaDailyNews, Erik Sass - Wednesday, March 18, 2015
Media research and marketing veteran Pierre Bouvard has been named to t ...
- Post-Purchasing Commerce As a Tap Away at SXSW Panel
MobileShopTalk, Chuck Martin - Tuesday, March 17, 2015
The focus on certain mobile commerce technologies sometimes can be used ...
- Making Content More Relevant: Q&A With Conductor's Seth Besmertnik
MediaDailyNews, Charlene Weisler - Tuesday, March 10, 2015
Conductor CEO Seth Besmertnik has found a way for companies to discov ...
- Targeting Your Wrist? Not So Fast, Apple
Data and Targeting Insider, Steve Smith - Monday, March 9, 2015
Only a small percentage of consumers interested in the wearable computing mark ...
- Deals Ride Along Mall WiFi for Mobile Shoppers
MobileShopTalk, Chuck Martin - Wednesday, March 4, 2015
More ads or deals are coming to mobile mall shoppers, courtesy ...