- Useful Vs. Creepy: The Jury Is Still Out
Online Media Daily, George Simpson - Thursday, May 28, 2015
Serving "the right ad, to the right person, at the right tim ...
- With Home Address Identification, Reveelz Takes Targeting Too Far
Online Spin, Kaila Colbin - Friday, May 29, 2015
As ads become more and more ubiquitous, and as advertisers become mo ...
- Targeting The Mobilized Fan
Data and Targeting Insider, Steve Smith - Tuesday, May 26, 2015
Sports fans have always been on the leading edge of mobile us ...
- The 5 Levels of the Path to Personalization
MobileShopTalk, Chuck Martin - Friday, May 22, 2015
Targeting customers along their mobile path to purchase regularly involves various approach ...
- Beacons & Moving into the Nitty-Gritty
MobileShopTalk, Chuck Martin - Wednesday, May 20, 2015
It's good to see that discussions around beacons are moving well beyo ...
- 54% of Location-Targeted Mobile Ads Off By More Than Half a Mile
MobileShopTalk, Chuck Martin - Thursday, May 14, 2015
With mobile, location is king. That is, when it's the right locatio ...
- Next Up: Event Targeting In Politics
Marketing: Politics, Ray Kingman - Tuesday, May 12, 2015
Candidates for public office love events. Country fairs, town halls, campus visit ...