- Tips To Avoid Dumb Targeting In Google Consumer Match
SearchBlog, Laurie Sullivan - Monday, October 26, 2015
Considering Google Consumer Match? "Avoid dumb targeting," says Matt Miller, SVP ...
- Yahoo Says California Privacy Law Is Unconstitutional
Daily Online Examiner, Wendy Davis - Tuesday, October 20, 2015
Yahoo is asking a federal judge to rule that California's privacy la ...
- Marketing Triggers in the Internet of Things
Connected Thinking, Chuck Martin - Monday, October 19, 2015
We know the Internet of Things is big and going to ...
- Retailers' Top IoT Business Challenges: Speed, Price Sensitivity
Connected Thinking, Chuck Martin - Tuesday, October 13, 2015
The fastest growing retailers may reap the early rewards from the Intern ...
- 70% of Fastest Growing Retailers See Beacons As High Value
Connected Thinking, Chuck Martin - Monday, October 12, 2015
The majority of successful retailers expect the Internet of Things to drastical ...
- Tapping the Value in Connected Objects
Connected Thinking, Chuck Martin - Wednesday, October 7, 2015
Almost everything is going to be on the Net. Well, not literal ...
- Connected Objects vs. Being Connected
Connected Thinking, Chuck Martin - Tuesday, October 6, 2015
There are some subtleties around the Internet of Things. One example ...
- Bud Light Launches Smart Fridge to Track Beer Supply
Connected Thinking, Chuck Martin - Tuesday, October 6, 2015
Beer is entering the world of connected objects. Well, at least t ...
- Disney Finds Emotion Next Targeting Metric For Advertising, Marketing
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 5, 2015
Emotional response is becoming the next significant measurement tool to target advertisemen ...
- Connected Object Purchasing - Moving Beyond the Button
Connected Thinking, Chuck Martin - Monday, October 5, 2015
Among many other things, connected objects will allow consumers to buy thin ...
- Targeted Advertising in the Shower
Connected Thinking, Chuck Martin - Thursday, October 1, 2015
With the Internet of Everything, connected objects will be everywhere, even whe ...