- Data Tool Pairs Targeting Technology With Brand-Lift Studies
Around the Net in Real-Time, Phyllis Fine - Thursday, December 31, 2015
Marketers struggling to quantify the impact of mobile ads now have n ...
- Beacons, Grocery Shopping, Consumer Behavior Tops In MobileShopTalk For Year
MobileShopTalk, Chuck Martin - Tuesday, December 29, 2015
As the year ends, it's time to take a look back ...
- Marketing To The Needs Of The IoT Consumer
Connected Thinking, Chuck Martin - Tuesday, December 22, 2015
The Internet of Things will open an entirely new dimension of consum ...
- Outfront Planning Addressable Outdoor Ad Network
Publishers Daily, Erik Sass - Monday, December 21, 2015
Outfront Media, previously known as CBS Outdoor, plans to roll out ...
- Partnership Brings More Accurate Targeting To Mobile Video Exchange
Mobile Marketing Daily, Ben Frederick - Friday, December 18, 2015
Ad tech platform AerServ announced a partnership this week with real-time marketi ...
- Marketing In The Internet Of Many Moving Parts
Connected Thinking, Chuck Martin - Friday, December 11, 2015
The Internet of Things will be made up of many things th ...
- Beacon-Triggered Coupons to Hit 1.6 Billion a Year
Connected Thinking, Chuck Martin - Tuesday, December 8, 2015
Mobile shoppers often are looking for deals and it looks like mo ...
- Beacons and Smart Homes: It's All About the Value
Connected Thinking, Chuck Martin - Friday, December 4, 2015
While technology around The Internet of Things proliferates, consumers seem to ...
- Apple Patent Application Shows How to Use Beacons to Track iPhones for Advertisers
Around the Net in IoT, Chuck Martin - Thursday, December 3, 2015
Apple has applied for a patent covering its iBeacon system, the poorly understo ...
- Defining Probabilistic Data, And Using Embedded Marketing Management
Online Spin, Cory Treffiletti - Wednesday, December 2, 2015
Do you know the difference between probabilistic and deterministic audience data ...