- 67% Say Tracking Could Improve Their In-Store Experience; 19 Million Already Beaconed
Connected Thinking, Chuck Martin - Thursday, June 30, 2016
Shoppers are warming to beacons and virtual reality. The majority of consume ...
- Why Relevant Is The New Premium For Programmatic Buying
Real-Time Daily, Amit Avner - Thursday, June 30, 2016
There's a good reason why marketers have jumped on the programmatic bandwag ...
- Unruly Partners With 'WSJ' On Outstream Viewable Video Ad Formats
Real-Time Daily, Tobi Elkin - Thursday, June 30, 2016
Ad-tech firm Unruly announced on Thursday that advertisers on The Wall Stre ...
- Ad Targeting The Complex, Consequential Hispanic Vote In 2016
Red, White & Blog, Philip Rosenstein - Thursday, June 30, 2016
The Hispanic voter has been a central figure in the 2016 campaig ...
- IoT Target Marketing: Detecting Sitting, Standing, Walking, Driving And Current Mood
Connected Thinking, Chuck Martin - Tuesday, June 28, 2016
The Internet of Things is going to expand the concept of targ ...
- Turn Adds Integral Ad Science Video Targeting Technology
Real-Time Daily, Tobi Elkin - Wednesday, June 29, 2016
Turn has added Integral Ad Science's pre-bid video viewability targeting technology ...
- Smart Cities: Saving Money, Opening Avenues For Marketing
Connected Thinking, Chuck Martin - Monday, June 27, 2016
The Internet of Things comprises many, many things that are smart. Th ...
- LinkedIn Launches Programmatic Buying
Real-Time Daily, Tobi Elkin - Tuesday, June 28, 2016
LinkedIn on Tuesday announced the launch of programmatic buying to make ...
- Publicis Addresses Household Targeting, Finds Higher Yield For Brand Vs. Category
MediaDailyNews, Joe Mandese - Friday, June 17, 2016
Among some important new research and insights unveiled during the Advertising Resear ...
- Mobile Local Search Ad Share To Decline, But Maintains Largest Share
SearchBlog, Laurie Sullivan - Thursday, June 16, 2016
Search will account for 57% of the local-targeted mobile ad spend ...
- AccentHealth Acquires PageScience, Expands Programmatic Footprint
MediaDailyNews, Ben Frederick - Tuesday, June 14, 2016
PageScience's product, PageMatch, analyzes and gives a score for a high volu ...
- GumGum Launches In-Content Video Ad Format
Real-Time Daily, Tobi Elkin - Tuesday, June 14, 2016
Ad-tech firm GumGum on Tuesday launched a new cross-platform video ad un ...
- Smart Lights In Stores Can Pinpoint Shoppers to Within 8 Inches For Messaging
Connected Thinking, Chuck Martin - Sunday, June 12, 2016
Indoor beaconing is going wall to wall. Or more accurately, it's goi ...
- Buy Programmatic, Because You Can Make More
Show Daily, Joe Mandese - Saturday, June 11, 2016
Mark Twain famously said, "Buy land, they're not making it anymore," ...
- Putting The T- In TRPs: How Gildan Leveraged Programmatic To Target Better
Television News Daily, Joe Mandese - Saturday, June 11, 2016
At the MediaPost TV Summit, Levelwing's Steve Parker Jr. showed five spo ...
- Beacons On Buses Trigger Mobile Advertising To Pedestrians
Connected Thinking, Chuck Martin - Thursday, June 9, 2016
Consumers walking on busy streets in major cities are likely being beacone ...
- Madison Avenue, Meet Pepper The Robot
Connected Thinking, Chuck Martin - Wednesday, June 8, 2016
Marketing messaging via robots is on the way, even if the substan ...
- Personalization Drives Product Sales; Companies Invest Elsewhere
MobileShopTalk, Chuck Martin - Tuesday, June 7, 2016
One of the big promises of mobile has been personalization. Highly releva ...
- Beacons, GPS, Wi-Fi Combo: The New Mobile Presence
Connected Thinking, Chuck Martin - Sunday, June 5, 2016
Beacons are becoming so yesterday. Not beaconing, for sure, but the actu ...