- Looking For Direct Paths To Consumer's Heart
Marketing Daily, Aaron Baar - Friday, December 30, 2011
If the top 10 read stories on my technology and electronics bea ...
- IT More Appreciated, But Culture Precludes Dependence
Research Brief, Jack Loechner - Friday, December 30, 2011
According to the McKinsey sixth annual "McKinsey Global Survey," executives say the ...
- Resolutions May Benefit Financial, Tech Segments
Marketing Daily, Tanya Gazdik - Tuesday, December 27, 2011
A study from local market consumer research firm Scarborough reveals some ...
- Sony Sells Stake In LCD Venture To Samsung
MediaDailyNews, Fern Siegel - Monday, December 26, 2011
Sony Corp is selling its 50% stake in an LCD joint ventu ...
- Brands Challenged To Create Persona To Keep Customers
Online Media Daily, Laurie Sullivan - Thursday, December 22, 2011
Just as marketers decide to push more of their budget from direct-respon ...
- Microsoft Ends CES Participation
Around the Net in Online Marketing - Top of the News, Gavin O'Malley - Thursday, December 22, 2011
Add office-party libations to a slow news cycle, and what do y ...
- Q&A: Nick Pudar On OnStar's Opps, Apps
Marketing Daily, Karl Greenberg - Wednesday, December 21, 2011
General Motors' OnStar security, communications, and navigation service has been moving aw ...
- WPP Ups Asian Holdings, Buys Stake In Chinese Agency
MediaDailyNews, Steve McClellan - Wednesday, December 21, 2011
WPP has gone on a holiday shopping spree acquiring or investing ...
- Acquisio Acquires ClickEquations, Integrates Tech Into Platform
Online Media Daily, Laurie Sullivan - Wednesday, December 21, 2011
Looking to support search engine marketing services through data and tracking, Acquis ...
- Kindle Fire Update Addresses Performance Complaints
Online Media Daily, Steve Smith - Wednesday, December 21, 2011
A month after its release, and in the face of early critici ...
- Y&R Launches Tech.Y&R, Will Focus On Technology Marketing
Online Media Daily, Joe Mandese - Thursday, December 22, 2011
WPP'S Y&R unit Wednesday unveiled a new global technology marketing practice dubb ...
- The People's (Tech) Bailout
Online Spin, Cory Treffiletti - Tuesday, December 20, 2011
If you're anything like me, you're getting tired of politics. This h ...
- Google Building Wearable Tech
Around the Net in Online Marketing - Top of the News, Gavin O'Malley - Tuesday, December 20, 2011
Giving marketers (and rivals) time to catch their breath, Google has recent ...
- 2D TVs Best 3D This Season
MediaDailyNews, Wayne Friedman - Monday, December 19, 2011
Smart TVs -- those 2D TV sets with Internet-access -- are pois ...
- Apple Reportedly Chatting Up Its TV Plans
Marketing Daily - Top of the News, Thom Forbes - Monday, December 19, 2011
The definition of television, and the business models that make it possibl ...
- Video Ads, Brand Sales Enhanced By Visual Special Effects
Online Media Daily, Gavin O'Malley - Thursday, December 15, 2011
Ever wondered whether visual special effects (VFX) were only good for gussyi ...
- Kenshoo Integrates Search Data To Optimize Ads
Online Media Daily, Laurie Sullivan - Thursday, December 15, 2011
Kenshoo will move to integrate data from Covario Organic Search Insight a ...
- The Inception of Apple's 'Think Different'
Around the Net In Brand Marketing, Karl Greenberg - Thursday, December 15, 2011
Herein, Rob Siltanen, chairman and chief creative officer at Siltanen & Partne ...
- UM Banks On New Platform To Collaborate, Share Information
MediaDailyNews, Joe Mandese - Thursday, December 15, 2011
Entering the second phase of its so-called "3.0" initiative to transform t ...
- Engage Your Next Billion Consumers
Online Media Daily, Nathan Eagle - Thursday, December 15, 2011
Future revenue and earnings growth will come not from North America ...
- Your Car Will Be The Next Ad Platform
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, December 14, 2011
Here's the next contextual branding scenario, as described by Fast Company's Mart ...
- Webroot Debuts Holiday 'Sobriety Test' App
Marketing Daily, Aaron Baar - Tuesday, December 13, 2011
Continuing a tongue-in-cheek mission to assist consumers who may have impaired judgme ...
- Microsoft Tag App To Embrace QR, NFC
Online Media Daily, Steve Smith - Tuesday, December 13, 2011
Recognizing that there has been confusion in the market over conflicting co ...
- Kraft Sampling Machine Distinguishes Adults From Kids
Raw, Karlene Lukovitz - Wednesday, December 14, 2011
A machine being used in Chicago by Kraft can gauge age a ...
- SAY Media Acquires ReadWriteWeb
Raw, Joe Mandese - Wednesday, December 14, 2011
Super rich media and brand content platform SAY Media has acquired ReadWriteWe ...
- Beware Of Gadget Overload
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, December 13, 2011
Are consumers suffering from gadget overload? The New York Times wonders. “A ...
- Microsoft Santa Experience Lands At Airports
Marketing Daily, Karl Greenberg - Monday, December 12, 2011
Not all 3D experiences are digital. But it is a little ironi ...
- Aloft Hotels Debuts Holographic Concierge
Marketing Daily, Tanya Gazdik - Monday, December 12, 2011
Aloft Hotel is stepping up the level of customer service provided ...
- Who's Buying All Those IPads? Boomers Become Earlier Tech Adopters Every Year
Engage:Boomers, Stephen Reily - Monday, December 12, 2011
Steve Jobs was born in 1955, smack in the middle of t ...
- Expansion Through Consolidation: An Oxymoron That Just Might Make Sense
Online Media Daily, John Yang - Monday, December 12, 2011
Two inseparable entities are required for the success of any institution ...