- Three Predictions About Generation Z
Engage:Teens, Frank O'Brien - Thursday, July 22, 2010
Engage teens, but prepare for the "über teen." Generation Z is ...
- Neutrogena Kicks Off 'Wave for Change'
Marketing Daily, - Monday, July 19, 2010
Teens are encouraged to vote online-and even given a quiz to he ...
- Nielsen Says Boomers Are Where It's At, Baby
Around the Net In Brand Marketing, Thom Forbes - Monday, July 19, 2010
Brian Steinberg reports that, according to Nielsen researchers, advertisers' focus on young ...
- Sell Me: College Students' Spending Power Soars
MediaDailyNews, Erik Sass - Wednesday, July 14, 2010
The college cohort (the vast majority between 18 and 34) wield formidab ...
- Feds, Docs Urge New Campaign Against Teen Smoking
Around the Net In Brand Marketing, Thom Forbes - Friday, July 9, 2010
Duff Wilson reports that federal officials want to revive antismoking advertising ...
- A Teen Marketing Hedge Fund Disclaimer
Engage:Teens, Jeffrey K. Rohrs, Morgan Stewart - Thursday, July 8, 2010
Just because teens communicate primarily through texting and social networking sites do ...
- Got Milk? Campaign Goes IPad, SMS
Marketing Daily, Karlene Lukovitz - Tuesday, July 6, 2010
Meanwhile, text messaging is enabling MilkPEP to offer female teens access ...
- Material Girl, Daughter Selling Material At Macy's
Around the Net In Brand Marketing, Nina Lentini - Thursday, July 1, 2010
Macy's is banking on Madonna and child bringing in teenagers on ...
- How To Make Your Summer Sponsorships Epic
Engage:Teens, Doug Akin - Thursday, July 1, 2010
Brands must raise the bar, seek to deliver epic, highly memorable, conversation-wort ...