- Yellowpages.com's Outdoor Push Fits Three-Screen Strategy
Marketing Daily, Laurie Sullivan - Monday, July 28, 2008
[Telecom] Taking advantage of AT&T's partnership with Apple as part of th ...
- Landline Subscribers Jumping Ship At Phone Giants
Around the Net In Brand Marketing, Thom Forbes - Wednesday, July 23, 2008
Consumers are dropping traditional landlines faster than expected at the same ti ...
- AT&T 'Buddies' Reprise Roles For TV, Broadband Services
Marketing Daily, Nina Lentini - Wednesday, July 23, 2008
[Telecom] The campaign focuses on the relationship between two main characters--a loy ...
- Verizon Won't Yield To Protests Over Pit-Bull Ad
Around the Net In Brand Marketing, Thom Forbes - Tuesday, July 22, 2008
A commercial that shows a young man confronted by two pits bul ...
- T-Mobile Makes Its Point In Distinctly Different Ways
Marketing Daily, Laurie Sullivan - Tuesday, July 22, 2008
[Telecom] In "More minutes for £30," a British veterinarian wearing a lo ...
- Virgin Mobile Modifies Homeless Campaign After Protests
Around the Net In Brand Marketing, Thom Forbes - Monday, July 21, 2008
A few weeks ago, Virgin Mobile invited people over 18 to se ...
- AT&T Loses Wendy Clark In Move To Dallas
Marketing Daily, - Thursday, July 17, 2008
AT&T confirmed Wednesday that Wendy Clark will step down as senior ...
- One Million 3G iPhones Sold In Three Days Since Launch
Around the Net In Brand Marketing, Thom Forbes - Tuesday, July 15, 2008
...
- AT&T To Back Beijing-Bound USA Basketball Team
Marketing Daily, Karl Greenberg - Tuesday, July 15, 2008
[Telecom] The deal has AT&T giving its customers USA Basketball team conten ...
- Verizon Connects With Consumers Through Experience
Marketing Daily, Laurie Sullivan - Monday, July 14, 2008
[Telecom] Verizon Wireless is relying on a mix of word of mout ...
- Motorola's Share Erodes As New Product Pipeline Dribbles
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 10, 2008
Motorola, which once commanded more than one-fifth of the global handset marke ...
- Apple Opening Software Store Online For New iPhone
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 10, 2008
Apple is launching App Store, an online software emporium that will off ...
- Prepaid Phone Cards Settle False Advertising Charges
Around the Net In Brand Marketing, Thom Forbes - Wednesday, July 9, 2008
Florida's Attorney General has struck settlements with 10 phone card companies accus ...
- Sony Ericsson Goes All Out On Purple Push
Marketing Daily, Laurie Sullivan - Wednesday, July 9, 2008
[Telecom] Sony Ericsson is offering its Z750a cellular phone in a n ...
- Sprint Racing To Regain Customers' Trust
Around the Net In Brand Marketing, Thom Forbes - Tuesday, July 8, 2008
Daniel Hesse has so much to do to repair a tattered corpora ...
- AT&T Taps Into Apple's Lower-Case 'I' For 3G Campaign
Marketing Daily, Laurie Sullivan - Wednesday, July 2, 2008
[Telecom] While the Web site's tag reads "Twice the speed, half t ...
- Bollore Denies Talks With Google, Intel
Online Media Daily, - Wednesday, July 2, 2008
Bollore Telecom, the Paris-based telecommunications company controlled by Havas Chairman Vincent Bollor ...