- More Gamers Are Going Mobile
Marketing Daily, Aaron Baar - Friday, January 30, 2009
As more consumers switch to smartphones or devices with smartphone functionality, markete ...
- Qwest Taps Townsend For Marketing Role
Marketing Daily, - Thursday, January 29, 2009
Qwest Communications International has named Vance "Todd" Townsend as vice president ...
- Group Cautions On Cell Phone Contracts
Marketing Daily, Aaron Baar - Thursday, January 29, 2009
"As more and more Americans shift their phone use to cell phone ...
- What T-Mobile's 'Dance' And Ikea's 'Du' Teach Us About Messaging
Around the Net In Brand Marketing, Thom Forbes - Thursday, January 29, 2009
Hint: "We," in all of its global manifestations, will see "us" throu ...
- Depending On How You Look At It, Verizon Holds It Own
Around the Net In Brand Marketing, Thom Forbes - Wednesday, January 28, 2009
Numbers may not lie, but it's all a matter of perspective, isn' ...
- Verizon Buoyed By Wireless Growth
Marketing Daily, Mark Walsh - Wednesday, January 28, 2009
Verizon Communications posted a 15% increase in fourth-quarter profit on the streng ...
- Verizon Sets Sights On The Lowly Landline With Hub
Marketing Daily, Aaron Baar - Friday, January 23, 2009
"Home phones have changed over time, but it's been a slow evolution ...
- Obama Works Out Deal With Intel Services To Keep BlackBerry
Around the Net In Brand Marketing, Thom Forbes - Friday, January 23, 2009
...
- Mobile Banking May Be Telecom's Killer App
Marketing Daily, Aaron Baar - Thursday, January 22, 2009
The number of people banking through a mobile device could hit ha ...
- Consumers Haggling With Phone, Cable Companies
Around the Net In Brand Marketing, Thom Forbes - Thursday, January 22, 2009
Savvy customers are taking advantage of marketers' desires to hold on ...
- Set-ups Hamper Cell Phone Upgrades, Study Finds
Marketing Daily, Aaron Baar - Tuesday, January 20, 2009
According to research company Mformation, an overwhelming number of consumers -- 9 ...
- Verizon Joins NASCAR Nation, Eyes New Channel
Marketing Daily, Aaron Baar - Monday, January 19, 2009
Through the new channel on its V Cast video subscription service, raci ...
- Apple's AT&T Contract Clause May Have Cost It $80 Million
Around the Net In Brand Marketing, Thom Forbes - Monday, January 19, 2009
As I was reading Rita Chang's story this morning about Apple possib ...
- There's Marketing Gold In Obama's BlackBerry
Around the Net In Brand Marketing, Thom Forbes - Monday, January 19, 2009
In the way that president Bill Clinton gave a boost to McDonald ...
- New Sprint Mobile Plan Could Spark Price War
Around the Net In Brand Marketing, Thom Forbes - Friday, January 16, 2009
Sprint Nextel's prepaid mobile unit, Boost Mobile, is offering unlimited voice, te ...
- KGB Launches 'Secret Agents' Info Campaign
Marketing Daily, Aaron Baar - Wednesday, January 14, 2009
"The first two spots are primarily brand-building," says Dean Harris, KGB's chi ...
- T-Mobile Bounces 'Fave 5' Spots Featuring Charles Barkley
Around the Net In Brand Marketing, Thom Forbes - Tuesday, January 13, 2009
...
- Alltel Wireless Dangles Basketball Games In Sweeps
Marketing Daily, - Thursday, January 8, 2009
An ongoing promotion gives basketball junkies the chance to travel with the ...
- Cell South Links Sales Spike To Site Revamp
Marketing Daily, - Thursday, January 8, 2009
The company's previous site was "difficult for customers to navigate," says Cellul ...
- Almost Half Use Cell Phones Just For Talking
Marketing Daily, - Wednesday, January 7, 2009
In its study, The NPD Group pointed out that 71% of a ...