- AT&T Plus Gets Personal
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, March 28, 2012
AT&T has a new loyalty program called AT&T Plus, a free servic ...
- People Like Siri, They Really Like Her
Marketing Daily, Aaron Baar - Tuesday, March 27, 2012
Thirty-seven percent of 4S users want similar voice-command interface for their ...
- PwC: Data Usage Will Upend Wireless Revenues
Marketing Daily, Aaron Baar - Monday, March 26, 2012
The increasing number of people purchasing subsidized smartphones (in exchange for bei ...
- Boost Lowers Unlimited Talk & Text Price
Marketing Daily, Aaron Baar - Thursday, March 22, 2012
The pre-paid telecom company is introducing an unlimited voice and text pl ...
- Q&A: NetZero's President On New Strategies
Marketing Daily, Aaron Baar - Monday, March 19, 2012
The company that made a name for itself offering low-cost (or "value-priced ...
- But First Graders Can? In Ads, Yes
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, March 13, 2012
Kids, young kids, are getting into the $3 billion annual over- a ...
- NET10 Backs Arena League
Marketing Daily, Aaron Baar - Monday, March 12, 2012
Prepaid wireless company NET10 has signed on as a major sponsor ...
- Virgin's Branson Submits To Higher Calling
Marketing Daily, Aaron Baar - Tuesday, March 6, 2012
A new television advertisement for Virgin Mobile depicts Branson in his you ...
- AT&T Offering Beats BeatBox
Marketing Daily, Aaron Baar - Monday, March 5, 2012
The product, which will featured on American Idol next week, will ...
- Sprint Campaign Focuses On Data Limitation
Marketing Daily, Aaron Baar - Sunday, March 4, 2012
"The way people are consuming data on their phones, consumption is goi ...
- Net Neutrality Case To Move Forward
Online Media Daily, Wendy Davis - Friday, March 2, 2012
Last year, Verizon and MetroPCS mounted a legal challenge to the n ...
- Voicemail Gone Missing? Now We Know Why
Marketing Daily, Aaron Baar - Thursday, March 1, 2012
The increased use of tablets, smartphones and other mobile connected devices ...
- Oscars Ads: Samsung, Other Tech Brands Ruled
Marketing Daily, Karlene Lukovitz - Thursday, March 1, 2012
Competing with a raft of tech and telecom brand spots, Samsung's a ...
- AT&T Shifts Gears; Explains Its Throttling Policy
Marketing Daily - Top of the News, Thom Forbes - Friday, March 2, 2012
The New York Times' Bruce Chen presents a sublime quote this morni ...