- United Airlines Launches Olympics Ads
Marketing Daily, Tanya Gazdik - Sunday, July 29, 2012
United Airlines launched its 2012 Team USA television ads, narrated by act ...
- NBC Email Restored To Twitter, Crisis Loses Steam
TVBlog, David Goetzl - Tuesday, July 31, 2012
If a French judge had been caught scheming to deprive the U. ...
- Olympic Ratings Auspicious, Ads Augur Mixed Results
TVBlog, David Goetzl - Monday, July 30, 2012
Comcast executives had to be celebrating Sunday morning. Or exhaling. There w ...
- Roku Nabs $45 Mil, Expands Ad Efforts
MediaDailyNews, David Goetzl - Thursday, July 26, 2012
Roku, the over-the-top viewing facilitator, has received a $45 million investment fr ...
- London Is The iPad Olympics
TVBlog, David Goetzl - Friday, July 27, 2012
Every Olympics has a defining moment. The London Games will have ...
- Viacom Takes Stance Favoring Same-Sex Marriage
TVBlog, David Goetzl - Thursday, July 26, 2012
Viacom this month joined with dozens of others in filing a cou ...
- Senator Calls For More Transparent Cable Bills
MediaDailyNews, David Goetzl - Tuesday, July 24, 2012
Asked at a Senate hearing Tuesday why consumers aren't given more informati ...
- Multiple Factors Affect NBCU Olympic Ratings Estimates
TVBlog, David Goetzl - Wednesday, July 25, 2012
With swimming and gymnastics live in prime time, household ratings for t ...
- Obama Campaign Makes $6 Million Olympic Buy, Romney Nothing National Yet
TVBlog, David Goetzl - Tuesday, July 24, 2012
Could Mitt Romney really be ceding a big Olympic stage to Preside ...
- Jersey Sponsorships Could Help Networks More Than NBA
TVBlog, David Goetzl - Monday, July 23, 2012
One of the more extraordinary aspects of the NBA's apparent done de ...
- Nationwide Taps Julia Roberts For Voiceover
Marketing Daily, Tanya Gazdik - Thursday, July 19, 2012
Nationwide Insurance is launching an integrated national marketing campaign July 27 featuri ...
- Cable Executive Proposes Quixotic Price Freezing
TVBlog, David Goetzl - Friday, July 20, 2012
How quixotic is this? A cable executive wants Republicans and Democrats, w ...
- DirecTV Competitors Take Aim Over Viacom Networks' Blackout
MediaDailyNews, Wayne Friedman - Wednesday, July 18, 2012
Multichannel network sellers are looking to make gains at the expense ...
- TV News Staffing Numbers Highest Since 2000
MediaDailyNews, David Goetzl - Wednesday, July 18, 2012
When broadcasters go to Congress again and argue that they need mo ...
- Verizon's Olympic App Integrates TV, Social Interaction
Online Media Daily, Laurie Sullivan - Wednesday, July 18, 2012
Verizon plans to release an Olympics TV app, dubbed the Verizon Olympi ...
- Industry Hears Roar Of Wieden + Kennedy Engines Again
TVBlog, David Goetzl - Thursday, July 19, 2012
In more ways than one, Wieden + Kennedy continues to be t ...
- BBC Offers Tempting Vision Of TV Socialism
TVBlog, David Goetzl - Wednesday, July 18, 2012
It's weeks like these where a sort of TV socialism seems appealin ...
- Sound Bites Await Hearst In TWC Battle
TVBlog, David Goetzl - Tuesday, July 17, 2012
Time Warner Cable (TWC) has seized on a sound bite a trapp ...
- Ralph Lauren Should Tone Down Olympic Logo
TVBlog, David Goetzl - Monday, July 16, 2012
As has been well-documented, U.S. legislators have been railing against the US ...
- A&E Networks Trio Posts Strong Second Quarters
TVBlog, David Goetzl - Friday, July 13, 2012
A&E Networks posted a standout second quarter as ratings rose at i ...
- Big Four Face Conundrum With Aereo Ads
TV Watch, David Goetzl - Thursday, July 12, 2012
The would-be "Diller Killer" has received a green light. Will the programme ...
- CEOs Want More ROI, How About Look In The Mirror
TVBlog, David Goetzl - Thursday, July 12, 2012
All those measurement companies offering services that would demonstrate a link betwe ...
- Time Warner Cable Finds Olympic Fail-Safe
TVBlog, David Goetzl - Wednesday, July 11, 2012
While prepping for a potential impasse in a carriage dispute with Hear ...
- Dodge Rocks MLB With First At For 2013 Dart
Marketing Daily, Karl Greenberg - Monday, July 9, 2012
Chrysler's Dodge division offers first salvo for the 2013 Dodge Dart wi ...
- We Need A Bipartisan Effort Embracing Negative Campaigning
TV Watch, David Goetzl - Tuesday, July 10, 2012
Negative campaigning reached a new low over the weekend on ABC's "Th ...
- DirecTV Curiously Offers Cord-Cutting Menu
TVBlog, David Goetzl - Tuesday, July 10, 2012
Obviously, cable and satellite operators have no interest in encouraging cord-cutting. Sur ...
- Drive-Ins Might Give Network Marketers New Vehicle
TVBlog, David Goetzl - Monday, July 9, 2012
Weeks before its premiere earlier this year, NBC couldn't find enough distributi ...
- Online Video Cause For Celebration This Week
TVBlog, David Goetzl - Friday, July 6, 2012
What a superb week for networks seeking to build stronger online streami ...
- Double Amputee Gives NBC A Mettle Favorite
TVBlog, David Goetzl - Thursday, July 5, 2012
Is this true? A double-amputee will be competing head-to-head this summer wi ...
- Dish Should Put Itself At Risk Of Auto-Hopping
TVBlog, David Goetzl - Tuesday, July 3, 2012
Dish Network should move to show its controversial ad-zapper places it ...