- Pac-12 Networks Taking Different Tack Than Big Ten On Beer
TVBlog, David Goetzl - Friday, August 31, 2012
The Pac-12 Networks, the new conference-owned venture, will accept beer ads. It ...
- Unavailable Football Game To Impact Texas Saturday
TV Watch, David Goetzl - Thursday, August 30, 2012
Unless something unexpected happens, millions of Texas residents won't be able ...
- Bail Bonds And Baseball Mix In SoCal
TVBlog, David Goetzl - Thursday, August 30, 2012
For a couple of decades, some of the most unavoidable ads ha ...
- Avis Tries New Tagline After Five Decades
Marketing Daily, Tanya Gazdik - Tuesday, August 28, 2012
After nearly five decades, Avis Car Rental is scrapping "We Try Harde ...
- Noise To Be Lowered For Promos And Ads
TVBlog, David Goetzl - Wednesday, August 29, 2012
As of Dec. 13, networks will have to be careful in turni ...
- Fate Of Second-Screening Still Being Determined
TVBlog, David Goetzl - Tuesday, August 28, 2012
No question second-screening offers networks and advertisers enormous potential. It's pretty simpl ...
- La-Z-Boy Back With Brooke
Marketing Daily, Karl Greenberg - Friday, August 24, 2012
La-Z-Boy is back with Brooke Shields as part of its effort ...
- Shazam, IBM Team On U.S. Open Promo
Raw, Mark Walsh - Monday, August 27, 2012
Fresh off its Olympics partnership with NBC, Shazam is teaming up wi ...
- Mercedes-Benz Touts mBrace2 Telematics Platform
Raw, Karl Greenberg - Monday, August 27, 2012
Mercedes-Benz on Monday launched a new campaign to promote its mbrace2 telemati ...
- MTV Political Game A Winner
TV Watch, David Goetzl - Monday, August 27, 2012
You may be a dyed-in-the-wool Massachusetts Democrat appalled that somehow the sta ...
- Advantage Cablevision In Tribune Dispute
TVBlog, David Goetzl - Monday, August 27, 2012
It sure seems like Cablevision has the leverage in its carriage f ...
- Carville Vs. Matalin Turning Into A Loser
TVBlog, David Goetzl - Friday, August 24, 2012
Memo to famous Washington personalities: marry a person of the opposite part ...
- 'TV Guide' Updates Social TV App
Online Media Daily, Mark Walsh - Thursday, August 23, 2012
Building on its goal of one-stop-shop for TV listings and content cross-platfor ...
- Sports Boom Trumping Politics
TVBlog, David Goetzl - Thursday, August 23, 2012
There is simply no sign that football's preeminence in America will sl ...
- New App Ready To Challenge Super PAC Ads
TVBlog, David Goetzl - Wednesday, August 22, 2012
All right, Maddow. Here's to you, Hannity. Stop any complaining about politic ...
- TWC Touts 1M Facebook Fans
Raw, Mark Walsh - Tuesday, August 21, 2012
Time Warner Cable issued a press release Tuesday
crowing about hitti ...
- Akin Controversy Could Cost MIssouri Stations
TVBlog, David Goetzl - Tuesday, August 21, 2012
Leading Republicans weren't the only ones pulling for Rep. Todd Akin ...
- Coke And Citigroup Deserve Credit For Augusta Positions
TVBlog, David Goetzl - Monday, August 20, 2012
It's hard to refer to them as courageous since courage does n ...
- Sony Executive Offers Advice And Predictions
TVBlog, David Goetzl - Friday, August 17, 2012
Brian Siegel, the vice president of television for Sony Electronics, can't contr ...
- UK Satellite Operator Turns iPad Into Remote Control
Online Media Daily, David Goetzl - Wednesday, August 15, 2012
Many industry technophobes believe handheld devices will eventually replace the remote tradition ...
- Apple TV Box Would Be Surprising
TVBlog, David Goetzl - Thursday, August 16, 2012
With just the scent of a new initiative, Apple can fascinate peop ...
- Univision Self-Serving With Presidential Debate Lobbying
TVBlog, David Goetzl - Wednesday, August 15, 2012
Univision CEO Randy Falco has taken up a noble cause. So w ...
- HuffPost Live Needs Prominent Smart TV App
TVBlog, David Goetzl - Tuesday, August 14, 2012
For the just-launched HuffPost Live, long-term success hinges on its online traffi ...
- DIY Builds Sponsorships For 'Blog Cabin'
MediaDailyNews, David Goetzl - Friday, August 10, 2012
Susan Leigh, the ad sales head at the DIY Network, would lo ...
- HD Ads On The Rise, But Lag Behind In HD Media Adoption
MediaDailyNews, Wayne Friedman - Friday, August 10, 2012
Despite the continuing growth of high-definition TV commercials, it lags in ...
- Sheen Comedy Likely Returning To FX Next Year
MediaDailyNews, David Goetzl - Friday, August 10, 2012
Charlie Sheen seems poised for a continued run on FX -- n ...
- Olympics Post Royal Ratings in Britain
TVBlog, David Goetzl - Monday, August 13, 2012
The Olympics proved to be a ratings king in Britain with ...
- NBC: London Olympics Live Streams Tripled From Beijing
Raw, Mark Walsh - Friday, August 10, 2012
Underscoring the growth of mobile devices in the last two years, NBC ...
- WWE Continues To Impress As It Faces Brutal Opponent
TVBlog, David Goetzl - Friday, August 10, 2012
The WWE truly is one of the most resilient brands in Americ ...
- New NFL Blackout Option Not Having Much Effect
TVBlog, David Goetzl - Thursday, August 9, 2012
A tragedy has descended once again on the poor citizens of Buffal ...