- Struggling Fox Posts A Victory -- Albeit A Diluted One
TVBlog, David Goetzl - Friday, June 28, 2013
It's been a tough stretch for Fox. Network chief Kevin Reilly conced ...
- Sheriff Interview Symbolic In Hernandez Case
TVBlog, David Goetzl - Thursday, June 27, 2013
Perhaps more than anything, a signal how much interest the Aaron Hernand ...
- CNN Follows Playbook That Partisanhip Works
TVBlog, David Goetzl - Wednesday, June 26, 2013
Bill O'Reilly appears to have won. Same for Keith Olbermann. Arguably t ...
- Apple Uses Questionable Approach In New Campaign
TVBlog, David Goetzl - Tuesday, June 25, 2013
If Don Draper is right, Apple is wrong. The "Mad Men" charact ...
- Cord-Cutting Offers Summer Job
TVBlog, David Goetzl - Monday, June 24, 2013
As high school and college kids settled into summer jobs last Jul ...
- NSA Snooping Could Impact Media Research
TVBlog, David Goetzl - Friday, June 21, 2013
In the U.K., "TV needs you." So says Kantar Media as ...
- Second-Party Data Helping Dish Network Marketing
Show Daily, David Goetzl - Thursday, June 20, 2013
Dan Gallagher, an executive at Denver digital agency Booyah, says client Di ...
- Ratings Fall, Revenues Jump At Big Four
TVBlog, David Goetzl - Thursday, June 20, 2013
Demand for national TV time looks to have been relatively healthy la ...
- FourthWall's Direct Embed Television Tech Awarded Patent
Real-Time Daily, Tyler Loechner - Wednesday, June 19, 2013
Even television advertising isn't immune to the pull of real-time ad tec ...
- Nielsen Abandons STB Data In Metered Markets, Moves Ahead In Diary DMAs
TVBlog, David Goetzl - Tuesday, June 18, 2013
Nielsen isn't abandoning set-top-box (STB) data, but it's substantially scaling back pla ...
- Netflix and DreamWorks Make a Big Deal for Original Kids Content
Raw, P.J. Bednarski - Monday, June 17, 2013
Netflix and DreamWorks Animation this morning announced a multi-year deal in whi ...
- Pay Attention To This New Audience Segment, If You Have Any
RTBlog, Joe Mandese - Monday, June 17, 2013
If you're like me, then you believe that one of the unintend ...
- Telemundo Launches Hispanic Multi-Platform Measurement Project
TVBlog, David Goetzl - Monday, June 17, 2013
Lost in some of last week's hoopla around an ESPN cross-platform measureme ...
- The Cookie Chip: Post-Browser Ad-Tracking May Be Silicon
Online Media Daily, Laurie Sullivan - Thursday, June 13, 2013
The future of cookie tracking lives on the silicon chip, not ...
- Carey's Aereo Comments Continue To Reverberate
TVBlog, David Goetzl - Friday, June 14, 2013
Would Chase Carey take it back if he could? Certainly, as o ...
- Social Media Impact On Ad Engagement Might Be Counterintuitive
TVBlog, David Goetzl - Thursday, June 13, 2013
Creative types who are lamenting DVRs neutering their ads may have ...
- Guest Commentary: Jarvis Says Opportunity For Multiple Measurement Companies
TVBlog, Tony Jarvis - Wednesday, June 12, 2013
In response to a recent TVBlog titled "Nielsen Poised To Win Onli ...
- CBS' Poltrack Backs Nielsen-Arbitron Deal
TVBlog, David Goetzl - Tuesday, June 11, 2013
When a company is eager for FTC approval of a proposed acquisitio ...
- ABC's Wang Says TV, Digtal Buying Need More Integration
TVBlog, David Goetzl - Monday, June 10, 2013
As head of sales at ABC, Geri Wang has considerable visibility in ...
- McCain Should Challenge Programmers To Put Money Where Mouths Are
TVBlog, David Goetzl - Friday, June 7, 2013
Members of Congress often push legislation that has wide appeal to consumer ...
- Digital Video In The Upfront And More From The Buy Side
TVBlog, David Goetzl - Thursday, June 6, 2013
A group of agency executives held a gathering in Manhattan on Thursd ...
- Pandora Extends to Xbox, PS3
Raw, Mark Walsh - Wednesday, June 5, 2013
Pandora on Wednesday
announced a new browser-based version of its mus ...
- Comcast Should Be Advanced Advertising Barometer
TVBlog, David Goetzl - Wednesday, June 5, 2013
It could be that so-called advanced advertising will never fulfill its promis ...
- Nielsen Poised To Win Online Measurement Derby
TVBlog, David Goetzl - Tuesday, June 4, 2013
The anti-Nielsen crusaders will likely be marginalized again. Those who accuse ...
- IRS Could Use A Reality Series
TVBlog, David Goetzl - Monday, June 3, 2013
The IRS needs some PR help. While that carries more urgency no ...