- Fox Entertainment Chair Reilly Is Out
MediaDailyNews, Wayne Friedman - Thursday, May 29, 2014
Two tough seasons at Fox have pushed it to make one maj ...
- Flybe Calls Ad Account Review
Around the Net In MAD London, Sean Hargrave - Thursday, May 29, 2014
Budget airline Flybe has called a review of its estimated GBP7m advertisi ...
- Hulu May Give Another Year To 'Community'
Around the Net in Video, P.J. Bednarski - Thursday, May 29, 2014
Hulu and "Community" producers Sony Pictures Television are in talks for a six ...
- Targeted Victory Teams With Rentrak For TV Data
MediaDailyNews, Wayne Friedman - Wednesday, May 28, 2014
Republican-centric marketing firm Targeted Victory has struck a deal with Rentrak ...
- TiVo's Earnings, Subscriber Levels Rise
MediaDailyNews, Wayne Friedman - Friday, May 23, 2014
Against a growing number of time-shifting TV competitors, TiVo has made so ...
- Ryanair To Spend 250% More On Advertising And Marketing Charm Offensive
Around the Net In MAD London, Sean Hargrave - Tuesday, May 20, 2014
Following its first fall in profits for five years Ryanair has announc ...
- Amazon Seeks Creative To Improve Public Image
Around the Net In MAD London, Sean Hargrave - Monday, May 19, 2014
Amazon has started touring London this week in a series of "chemist ...
- AT&T Will Acquire DirecTV For $48B
Around the Net In Media, P.J. Bednarski - Sunday, May 18, 2014
As rumored, AT&T formally agreed on Sunday to buy DirecTV for abo ...
- Second-Screeners Boost ROI On TV Camapaigns, Thinkbox Claims
Around the Net In MAD London, Sean Hargrave - Friday, May 16, 2014
The TV marketing body Thinkbox claims television advertising is more effective tod ...
- Second-Screeners Offer Television A Double-Edged Sword
London Blog, Sean Hargrave - Friday, May 16, 2014
Television has improved ROI in the past three years, but only ju ...
- Some New Data Emphasizes The Drift To OTT Viewing
VidBlog, P.J. Bednarski - Wednesday, May 14, 2014
Some advertisers tend to marginalize the connected TV universe but a n ...
- Creature Wins Top10.com First TV Brief
Around the Net In MAD London, Sean Hargrave - Tuesday, May 13, 2014
Startup hotel comparison brand, Top10.com, has appointed Creature London to create i ...
- Why YouTube Is Advertising On 'Mad Men'
Around the Net in Video, P.J. Bednarski - Tuesday, May 13, 2014
To a degree, it's go where your advertisers are, and if y ...
- Bearded Drag Queen Eurovision Winner Helps Smash Twitter Record
Around the Net In MAD London, Sean Hargrave - Monday, May 12, 2014
Austria's bearded drag queen, Conchita Wurst, has helped Twitter set a n ...
- Johnston Press Refinances And Sells Sky AdSmart Airtime
Around the Net In MAD London, Sean Hargrave - Monday, May 12, 2014
Coinciding with the announcement of a GBP360m refinancing deal to cut i ...
- Could Local Media's Salvation Come Through A Sky+ Box?
London Blog, Sean Hargrave - Monday, May 12, 2014
Local print is clearly in decline, and local television stations will la ...
- 'The Tonight Show' Starring: Native Advertising
MediaDailyNews, Patrick Quigley - Thursday, May 8, 2014
Native advertising is quickly becoming an industry buzzword, but is still difficu ...
- Bad News For Celebrities In Super Bowl Ads: No One Cares
VidBlog, P.J. Bednarski - Thursday, May 8, 2014
Unruly, which charts big shares of ads online, has analyzed why th ...
- TalkTalk Renews 'The X Factor' Sponsorship In GBP30m Deal
Around the Net In MAD London, Sean Hargrave - Tuesday, May 6, 2014
TalkTalk has renewed its sponsorship of "The X Factor" with a n ...
- Viacom Will Increase Investment In Quality Programming At Channel 5
Around the Net In MAD London, Sean Hargrave - Friday, May 2, 2014
American media giant Viacom has promised to spend more on quality programmi ...
- Channel 5 Set To Be Sold To Viacom For GBP450
Around the Net In MAD London, Sean Hargrave - Thursday, May 1, 2014
MTV owner Viacom looks set to become the first U.S. broadcaster ...
- Second-Screener Focus And Mass In-App Reach Drive Pincer Movement For Better Numbers From Twitter
London Blog, Sean Hargrave - Thursday, May 1, 2014
Twitter needs to produce some better figures the next time it repor ...