- Politicians Like To Show Themselves In The Best Light... And In HD
Online Video Daily, P.J. Bednarski - Tuesday, September 30, 2014
According to new research from Extreme Reach, political advertising in Q2 deliver ...
- U.S. Digital Ad Revenues Will Surpass 'All Screen TV' Dollars By 2018
MAD, Steve McClellan - Friday, September 26, 2014
That's according to a forecast by Interpublic's MAGNA Global research unit. ...
- ITV Most Tweeted Show -- TV Accounts For 40% Of Peak-Time Tweets
Around the Net In MAD London, Sean Hargrave - Thursday, September 25, 2014
Simon Cowell's 'The X Factor" is the most tweeted-about series on ...
- Brands Must Be The Second Screen, Twitter The Third
London Blog, Sean Hargrave - Thursday, September 25, 2014
Yesterday we found out that the worth of Facebook 'likes' is high ...
- Sony PlayStation TV Set For Mid-November UK Launch
Around the Net In MAD London, Sean Hargrave - Wednesday, September 24, 2014
Sony's PlayStation TV set-top box, which allows users to stream games a ...
- First PeopleFront Puts People, Not Demos, In Front Of Ad Execs
MediaDailyNews, Joe Mandese - Wednesday, September 24, 2014
In what either was the last upfront pitch of the 2014-15 ...
- Is Facebook Making A Play For Twitter's Second-Screeners?
London Blog, Sean Hargrave - Monday, September 22, 2014
Is Facebook trying to muscle in on the second-screener action that Twitt ...
- Research: Credible One-Message Ads Work Best
MediaDailyNews, Laurie Sullivan - Thursday, September 18, 2014
Phoenix Marketing plans to release research that proves advertising messages must mo ...
- ITVBe Channel To Launch With Diet Coke As Main Sponsor
Around the Net In MAD London, Sean Hargrave - Thursday, September 18, 2014
ITV's new free-to-air lifestyle and entertainment channel, ITVBe, launches on October 8 ...
- Twitter Pushes Networks to Tweet, Tweet, Tweet This Premiere Season
Around the Net in Video, P.J. Bednarski - Thursday, September 18, 2014
The company released an internal study Thursday that found networks and studi ...
- London Live Not Allowed To Relax Local Content Quota
Around the Net In MAD London, Sean Hargrave - Wednesday, September 17, 2014
The Lebedev family's hopes of turning around their struggling London TV chann ...
- Media Research Guru McDonough To Leave Nielsen At Year-End, No Succession Announced
MediaDailyNews, Joe Mandese - Wednesday, September 17, 2014
Pat McDonough, a long-time Nielsen executive who was key to the developme ...
- Bookies Agree To Ban 'Free Money' Bets Before 9 PM
Around the Net In MAD London, Sean Hargrave - Tuesday, September 16, 2014
TV gambling ads that offer punters "free money" if they sign ...
- ITV Reaches Out To New-To-TV Brands With Video-On-Demand Option
Around the Net In MAD London, Sean Hargrave - Tuesday, September 16, 2014
ITV Commercial has created a new advertising format, Ad Show, aimed ...
- Netflix European Rollout Begins
Around the Net In MAD London, Sean Hargrave - Tuesday, September 16, 2014
Netflix's rollout into mainland Europe is beginning. It has launched this we ...
- 'Free Bet' Watershed Is A Red Herring, But Has The Gambling Industry Done Enough To Earn Self-Regulation?
London Blog, Sean Hargrave - Tuesday, September 16, 2014
The main bookmakers have come together to form the Senet Group, gambling ...
- Apple Working On Products Nobody's Guessed At Yet
Around the Net In MAD London, Sean Hargrave - Monday, September 15, 2014
Apple Chief Executive Tim Cook has revealed that the company is worki ...
- Programmatic Now 60% Of Brand Video Spending, Study Finds
Real-Time Daily, Tyler Loechner - Monday, September 15, 2014
Programmatic video has truly taken hold -- so much so that ...
- Sky AdSmart Upgraded With Postcode Geotargeting
Around the Net In MAD London, Sean Hargrave - Friday, September 12, 2014
From November, advertisers using Sky AdSmart will be able to deliver ...
- Hispanic Netflix? That Could Be DirecTV's Plan
VidBlog, P.J. Bednarski - Friday, September 12, 2014
DirecTV has confirmed trade press reports that it's going to launch ...
- Zillow Increases Ad Budget
Marketing Daily, Tanya Gazdik - Thursday, September 11, 2014
Zillow is increasing its ad budget for its current campaign with t ...
- Broadcasters Insist Ofcom Does Not Relax London Live Licence
Around the Net In MAD London, Sean Hargrave - Tuesday, September 9, 2014
Channel 4 and Channel 5 have called on Ofcom to reject Evge ...
- ITV Chief Calls For U.S.-Style Satellite And Cable Fees For Public Broadcasters
Around the Net In MAD London, Sean Hargrave - Tuesday, September 9, 2014
Adam Crozier, the chief executive of ITV, has gone into battle wi ...
- Barb To Measure Tablet TV Viewing
Around the Net In MAD London, Sean Hargrave - Tuesday, September 9, 2014
Barb, funded by the BBC, Channel 4, Channel 5, IPA (Institute ...
- Endemol Launches Two New YouTube Channels
Around the Net in Video, P.J. Bednarski - Tuesday, September 9, 2014
Endemol launched Beyond Original and Beyond Reality channels to serve as incubato ...
- Easy As 123, ABC Adds 5 Remaining O&Os To Rentrak: Cites 'Accuracy, Transparency, Competition'
MediaDailyNews, Joe Mandese - Tuesday, September 9, 2014
Citing greater accuracy and transparency as well as competition in the loc ...
- Channel 5 Keeps Ad Sales In-House - BSkyB and Channel 4 Disappointed
Around the Net In MAD London, Sean Hargrave - Monday, September 8, 2014
Viacom, the new owner of Channel 5, is to keep its in-hou ...
- Nielsen Notes Uptick In Smartphone Video Views
VidBlog, P.J. Bednarski - Monday, September 8, 2014
Digital viewing is driving total viewing time up among all the a ...
- Streaming Catches Up With Linear TV
Around the Net In MAD London, Sean Hargrave - Friday, September 5, 2014
Streaming TV has caught up significantly with linear TV viewing, The annu ...
- Liberty Global Prepares For ITV Takeover Bid
Around the Net In MAD London, Sean Hargrave - Tuesday, September 2, 2014
Virgin Media owner Liberty Global is canvassing support from major ITV shareholde ...