- Programmatic TV Budgets To Rise From 4% To 17% By 2019
Real-Time Daily, Tyler Loechner - Thursday, May 28, 2015
The programmatic marketplace continues to expand and mature, according to a n ...
- Real-Time With Cox Media's Zeigler On 'Programmatic TV'
RTBlog, Tyler Loechner - Tuesday, May 26, 2015
Programmatic television has been picking up steam in recent months. Supply-side platfor ...
- BBC Global Audience Claimed To Reach 308 Million Per Week
Around the Net In MAD London, Sean Hargrave - Friday, May 22, 2015
The BBC claims to reach a record 308m people a week acro ...
- How Advertiser Sales Data Will Turn The Sales Funnel Into An Hourglass
Audience Buying Insider, John Piccone - Friday, May 22, 2015
We are entering the stage where anonymous data-matching techniques are improving enou ...
- Viacom Launches Innovation Group For Customised Digital Campaigns
Around the Net In MAD London, Sean Hargrave - Wednesday, May 20, 2015
Viacom International Media Networks (VIMN) -- home to MTV, Nickelodeon, Comedy Centr ...
- Wonga Returns To Advertising With More Responsible Brand Messaging
Around the Net In MAD London, Sean Hargrave - Tuesday, May 19, 2015
Short-term loan provider Wonga is attempting to arrest a recent decline ...
- TV Licence Buying Likely To Beat Current Record Levels
Around the Net In MAD London, Sean Hargrave - Tuesday, May 19, 2015
More people are paying the BBC licence fee than two years ag ...
- UKTV Earns Record Revenues
Around the Net In MAD London, Sean Hargrave - Tuesday, May 19, 2015
Hits including "Storage Hunters" and "Monty Python Live (Mostly)" helped UKTV ...
- McDonald's Campaign Highlights Food Provenance
Around the Net In MAD London, Sean Hargrave - Tuesday, May 19, 2015
McDonald's has rolled out a new integrated campaign that aims to bui ...
- Foster's Ends 'Good Call' Brad And Dan 'Laddish' Ads
Around the Net In MAD London, Sean Hargrave - Monday, May 18, 2015
Foster's has called time on its long-running ad campaign featuring Aussie mat ...
- BBC Faces Legal Challenge From Commercial Programme Makers
Around the Net In MAD London, Sean Hargrave - Monday, May 18, 2015
The BBC faces a major backlash from independent television producers over pla ...
- Comcast Revamps Set-Top Data As NBCU Audience Platform
MediaDailyNews, Wayne Friedman - Friday, May 15, 2015
Comcast Corp.'s long-protected set-top cable subscriber box data -- highly desired ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Monday, May 18, 2015
On Friday, the Digital Engagement Index reached its highest point since Februa ...
- Kia Motors Signs Channel 5 Crime Drama Sponsorship Deal
Around the Net In MAD London, Sean Hargrave - Friday, May 15, 2015
Kia Motors has signed on as sponsor of crime drama on Chann ...
- CW Maintains Lineup, Scores With Men, Adds 'Crazy'
MediaDailyNews, Wayne Friedman - Thursday, May 14, 2015
Coming off a good season -- in terms of gaining viewership ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Friday, May 15, 2015
CBS comfortably doubled the digital engagement of any other brand yesterday aft ...
- Annoying Ads Online Or On TV: Pick Your Poison
VidBlog, P.J. Bednarski - Friday, May 15, 2015
Consumers seem to hate online ads more than they hate TV commercial ...
- Millennials Like To Watch Linear TV, Research Shows
Around the Net In MAD London, Sean Hargrave - Thursday, May 14, 2015
There's an assumption that younger generations don't watch linear television, don't wa ...
- ITV Strike Forces UK's Biggest Commercial Free-To-Air Broadcaster To Rearrange Top Soaps
Around the Net In MAD London, Sean Hargrave - Thursday, May 14, 2015
ITV staff will go on strike today for the first time ...
- Ancestry.co.uk Reviews GBP6m Media And Planning Account
Around the Net In MAD London, Sean Hargrave - Thursday, May 14, 2015
The incumbent is Initiative, which will repitch for the business it h ...
- TV Proves Millennials Really Aren't All That Different
London Blog, Sean Hargrave - Thursday, May 14, 2015
They're painted as a different breed that you can only converse wi ...
- Data-Driven Trading And The Turning Tides Of TV
RTBlog, Tyler Loechner - Thursday, May 14, 2015
With news yesterday that Turner Broadcasting is launching a data management platfo ...
- Are There Local YouTube Stars?
VidBlog, P.J. Bednarski - Thursday, May 14, 2015
If local stations really wanted to help themselves now, they could u ...
- London Live Ringfenced And Under 'Constant Review'
Around the Net In MAD London, Sean Hargrave - Wednesday, May 13, 2015
The days of Evgeny Lebedev's government-backed local television experiment, London Live, cou ...
- Freeview Passes 100m Mark
Around the Net In MAD London, Sean Hargrave - Wednesday, May 13, 2015
Freeview, the free-to-air TV service, has sold more than 100 million digit ...
- Are You A Ninja Clickbait Hater? Pointless Second-Screen Microsoft Study Could Reveal All
London Blog, Sean Hargrave - Wednesday, May 13, 2015
Clickbait is all around us -- and it's coming to advertising researc ...
- Social Media Talk May Correlate To TV Cancellations
MediaDailyNews, Wayne Friedman - Tuesday, May 12, 2015
Can social media predict which TV shows might be cancelled? Shows th ...
- Verizon, AOL Acquisition Seen As Boon For Mobile, Search
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 12, 2015
Search, digital advertising, video content and mobile are the seeds sowing t ...
- Travelodge Launches GBP25m Campaign After GBP100m Makeover
Around the Net In MAD London, Sean Hargrave - Tuesday, May 12, 2015
Travelodge has unveiled a GBP25m campaign to showcase its revived value propositi ...
- Ad Spend On NBC Lifestyle Cable Nets Returns High Value
MediaDailyNews, Wayne Friedman - Friday, May 8, 2015
NBCUniversal says advertisers witnessed major returns on their media investments in consum ...