- Programmatic TV To Reach $17.3B Worldwide By 2019, Says IDC Report
RTBlog, Tyler Loechner - Friday, August 28, 2015
Earlier this year, projections from IPG Mediabrands' Magna Global noted that "programmat ...
- TVEyes Suffers Setback In Battle With Fox News
Daily Online Examiner, Wendy Davis - Wednesday, August 26, 2015
Handing television monitoring company TVEyes a partial defeat, a federal judge rul ...
- TVEyes Infringes Copyright By Letting Users Download Clips, Judge Rules
Raw, Wendy Davis - Tuesday, August 25, 2015
Handing television monitoring company TVEyes a partial defeat, a federal judge rul ...
- Ad Tech Vet Greenberg Forms 'Gabbcon' To Standardize Audience-Based TV Buying
Real-Time Daily, Tyler Loechner - Monday, August 24, 2015
Earlier this summer, Gabe Greenberg left his post as general manager ...
- Heavy Broadcast Promos, 'Blood & Oil' Leads Pack
MediaDailyNews, Wayne Friedman - Friday, August 21, 2015
TV networks continue to heavily use their airwaves -- and associated cab ...
- YouTube Adds More Than 1,000 Searchable Songs, Royalty Free
Online Video Daily, Laurie Sullivan - Friday, August 21, 2015
YouTube has added more than 1,000 songs to its YouTube Audio Librar ...
- The Newest Political Candidate: Programmatic
RTBlog, Tyler Loechner - Friday, August 21, 2015
Forget the purported 15-year-old that's "running" for president. There's an actual independe ...
- The User Interface Problem
VidBlog, P.J. Bednarski - Friday, August 21, 2015
Even compared to that clunky cable remote, accessing online video is sti ...
- Mobile App Marketers Drawn To TV Ads Worldwide
Mobile Marketing Daily, Ben Frederick - Tuesday, August 18, 2015
Marketing agency Quaid Media reported it had booked more than 12,000 ...
- Advances In Data-Driven TV Opening Doors Both Big And Small
RTBlog, Tyler Loechner - Tuesday, August 18, 2015
New doors are opening in the TV space thanks to data-driven ...
- Oceania Chooses PBS' Series For Brand's First TV Integration
Marketing Daily, Tanya Gazdik - Friday, August 14, 2015
The two-year sponsorship deal with "Curious Traveler" is much more than ...
- TV Ads Still Boom, Biggest Growth Outside U.S.
MediaDailyNews, Wayne Friedman - Tuesday, August 11, 2015
Despite digital video concerns, TV advertising will continue to rise strongly ...
- Programmatic Video Goes Cross-Screen As Marketers Make More Use Of TV Data Segments
RTBlog, Tyler Loechner - Monday, August 10, 2015
The audiences watching TV and digital video are (mostly) the same, ...
- For Big Media, The End Of Last Week Was Really The End
VidBlog, P.J. Bednarski - Monday, August 10, 2015
For the last week or so, the once-a-trickle End of Television stori ...
- Tremor Buys Australian TV Ad Tech Firm TVN; Programmatic Now 30% Of Revenue
Real-Time Daily, Tyler Loechner - Thursday, August 6, 2015
Capping a busy day, video ad tech firm Tremor Video on Thursd ...
- Children Watching Less TV, More YouTube
Around the Net In MAD London, Sean Hargrave - Thursday, August 6, 2015
Children are watching less broadcast television as they turn to online activiti ...
- The Impending Move To Cord-Cutting Signals Massive Revenue Shift For TV
Online Spin, Cory Treffiletti - Wednesday, August 5, 2015
In the next 12 months, the concept of cord-cutting is going ...
- Comcast-Owned NBC Won't Show Sling Ads
Around The Net in Daily Online Examiner, Wendy Davis - Monday, August 3, 2015
Dish's new Sling ads, which
make fun of the cable industry ...
- Global Linear TV Viewing Predicted To Decline Next Year For First Time
Around the Net In MAD London, Sean Hargrave - Monday, August 3, 2015
Linear TV viewing figures are set to drop worldwide for the fir ...