- P&G Revamps Mr. Clean For A New Generation
Marketing Daily, Nina Lentini - Thursday, June 30, 2016
"The jingle is our way to talk about home cleaning that's root ...
- NOW TV Adds Freeview As Well As Call And Broadband Packages
Around the Net In MAD London, Sean Hargrave - Thursday, June 30, 2016
NOW TV has revealed its next set-top box and a bundle ...
- Nielsen Unveils Streaming Ratings for 'Orange is the New Black,' 'Seinfeld'
Around the Net in Real-Time, Tobi Elkin - Thursday, June 30, 2016
"Nielsen unveiled its first findings on viewership of TV shows on streami ...
- Reap What You Sow -- UK Papers Will Be Hit Hardest By Brexit Ad Slump
London Blog, Sean Hargrave - Thursday, June 30, 2016
The leading tabloids called for Brexit and have put themselves front ...
- Brands Take YouTube Talent To Television To Connect With Millennials
MediaDailyNews, Laurie Sullivan - Wednesday, June 29, 2016
An increasing amount of digital video content now ends up on televisio ...
- Hard News Videos Are A Hard Sell
Around the Net in Video, P.J. Bednarski - Wednesday, June 29, 2016
Except for giant news stories, visitors to news Websites are mainly conte ...
- Group M Predicts Print And TV Will Bear The Brunt Of Lower Ad Spend
Around the Net In MAD London, Sean Hargrave - Tuesday, June 28, 2016
Adam Smith, futures director at Group M, said brands will "invest les ...
- AT&T Mobility Considers Making TV Spots From Online Video Show Clips
Television News Daily, Laurie Sullivan - Thursday, June 23, 2016
As AT&T moves deeper into producing online video shows for mobile viewer ...
- Non-Sports TV Channels Score High Live Viewing Rates
Television News Daily, Wayne Friedman - Thursday, June 23, 2016
A number of other cable networks in addition to ESPN also ra ...
- Discovery Talks To Sky Rivals For Its GBP150m UK Ad Sales Business
Around the Net In MAD London, Sean Hargrave - Thursday, June 23, 2016
Discovery has approached Channel 4 and ITV as it considers moving i ...
- comScore Research Shows YouTube's Emerging Landscape
Around the Net in Search Marketing, Laurie Sullivan - Thursday, June 23, 2016
As VidCon kicks off in Anaheim, Calif., among the bright lights ...
- Neustar, Simulmedia Partner For Linear TV Activation, Measurement
Real-Time Daily, Tobi Elkin - Wednesday, June 22, 2016
Real-time information services provider Neustar and ad tech firm Simulmedia on Wednesd ...
- Sky To Launch eSports Channel
Around the Net In MAD London, Sean Hargrave - Thursday, June 16, 2016
The UK is set to get its first 24-hour eSports TV chann ...
- Social Media Outstrips TV For News For Millennials
Around the Net In MAD London, Sean Hargrave - Wednesday, June 15, 2016
Social media has overtaken television as young people's main source of new ...
- UKTV To Use A Chatbot To Make Show Recommendations
Around the Net In MAD London, Sean Hargrave - Wednesday, June 15, 2016
UKTV has launched the first campaign for its on-demand TV brand UK ...
- ITN To Continue Channel 5 News Until 2020
Around the Net In MAD London, Sean Hargrave - Tuesday, June 14, 2016
ITN has struck a lucrative deal with Channel 5 to continue ...
- Deezer Registrations Treble As It Looks To Take On Spotify
Around the Net In MAD London, Sean Hargrave - Tuesday, June 14, 2016
Streaming service Deezer is rolling out a new ad campaign as ...
- BBC Investigating VR For Public Service Television
Around the Net In MAD London, Sean Hargrave - Friday, June 10, 2016
As brands rush headlong into VR, the BBC is taking a mo ...
- The $735,000 Effective CPM
Television News Daily, Joe Mandese - Thursday, June 9, 2016
The most effective CPM of the 2016 Presidential Campaign is about $735,00 ...
- Survey Finds 90% Of People Skip Pre-Roll Video Ads
Real-Time Daily, Tobi Elkin - Wednesday, June 8, 2016
Ad-tech firm Mirriad finds 90% of people skip pre-roll ads appearing ahe ...
- Most New Broadcast Series Will Flop - Here's Why
Television News Daily, Steve Sternberg - Wednesday, June 8, 2016
But as the broadcast networks tout themselves as the best advertising vehicl ...
- AT&T Gives Customers A 'Thank You'
Marketing Daily, Aaron Baar - Friday, June 3, 2016
The customer appreciation program offers everything from free movie tickets and conce ...
- YP Delivers Deals From Groupon In Site Search
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 2, 2016
YP announced an agreement Thursday that will give site visitors the abili ...
- Summer Brings Surge In Travel-Related Paid-Search, TV Campaigns
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 1, 2016
The summer season is here and school is almost out for mos ...
- Politicians: They Watch And Wait
TV Everywhere, J. Max Robins - Wednesday, June 1, 2016
Deep inside a terrific New York magazine profile this week of Hilla ...