- Taptica Applies Gambler's Math To Mobile Advertising
Real-Time Daily, Tyler Loechner - Friday, May 31, 2013
Taptica, an Israel-based mobile ad platform with U.S. headquarters in San Francisc ...
- Shopping App Swirl Adds In-Store Capability
Online Media Daily, Mark Walsh - Wednesday, May 22, 2013
Swirl entered the mobile shopping fray last year with an iPhone a ...
- Mobile-Based Buyers Zero In On Purchase Data, Ad Targeting
Online Media Daily, Mark Walsh - Friday, May 10, 2013
Purchase-based targeting was the focus of a panel titled "Mobile Marketing: Demographi ...
- Privacy Advocate Dubious About Do-Not-Track Consensus
Around the Net In Brand Marketing, Karl Greenberg - Friday, May 10, 2013
The Tracking Protection Working Group under the World Wide Web Consortium ...
- Marketers Should Pay More Attention To Native Ads
Online Media Daily, Gavin O'Malley - Friday, May 3, 2013
Are native ads "consumed" the same way Web surfers consume editorial conten ...