- TruEffect Stops Honoring Do-Not-Track Signals
Online Media Daily, Wendy Davis - Tuesday, August 20, 2013
Two years ago, ad-serving company TruEffect became one of the first W ...
- Rentrak Acquires iTVX, Deal Integrates Brand Content Measurement With TV Audience Exposure
MediaDailyNews, Joe Mandese - Tuesday, August 20, 2013
At a time when content marketing is becoming a key part ...
- Viacom To Track VMAs Across Platforms
MediaDailyNews, David Goetzl - Wednesday, August 14, 2013
Viacom and Symphony Advanced Media will launch a custom project to tra ...
- Twitter Says Tweets Boost CPG Sales
Online Media Daily, Mark Walsh - Thursday, August 8, 2013
Nielsen released findings suggesting Twitter can help boost TV ratings. The microbloggi ...