- Why Google Will Not Deprecate Browser Cookies Until 2025
MediaDailyNews, Laurie Sullivan - Wednesday, April 24, 2024
After hitting another roadblock on its way to deprecating third-party browser cooki ...
- FTC Bans Cerebral From Harnessing Users' Health Data For Advertising
MediaDailyNews, Wendy Davis - Monday, April 15, 2024
Cerebral allegedly used third-party tracking tools to collect data about existing patient ...
- Sprite Campaign Takes Refreshing Approach To Privacy
Search & Performance Insider, Laurie Sullivan - Friday, April 12, 2024
Privacy has become important to brands and consumers - but not t ...
- Behavioral Advertising Would Face Uncertain Future Under New Privacy Bill
PolicyBlog, Wendy Davis - Monday, April 8, 2024
"It seems like we could have an opt-in, opt-out and flat b ...
- What Hackers Do With 54B Leaked Cookies
Search & Performance Insider, Laurie Sullivan - Monday, April 8, 2024
NordVPN has found billions of ad tracking cookies leaked on the da ...
- Slow-Time Data: Brands Are Having Trouble Tracking Customer Behavior
Email Insider, Ray Schultz - Friday, April 5, 2024
Fewer than half of marketers are collecting real-time experience data, Acoustic a ...
- Google To Shed Tracking Data From Chrome Incognito Users
MediaDailyNews, Wendy Davis - Monday, April 1, 2024
Google has agreed to destroy or "remediate" data it collected from Chro ...
- LinkedIn, Samba TV, Amazon Expand Alternative Ad Solutions For First-Party Data Options
MediaDailyNews, Laurie Sullivan - Wednesday, March 27, 2024
LinkedIn Ads plans to roll out a solution this week to automa ...
- Meta Can't Dodge Online Taxpayers' Privacy Claims
MediaDailyNews, Wendy Davis - Tuesday, March 26, 2024
Meta must face claims that its tracking code gathered taxpayers' sensitive financi ...
- Metrics Roll Call: The 9 Basic Email Measurements
Email Insider, Ray Schultz - Friday, March 15, 2024
Being data-driven is no help if marketers don't know what to trac ...
- Court Sides With Google In Battle Over App Data
MediaDailyNews, Wendy Davis - Tuesday, March 5, 2024
A federal appeals court on Tuesday rejected Android users' attempt to revi ...
- Bill Would Ban Sale Of Sensitive Data To Foreign Adversaries
MediaDailyNews, Wendy Davis - Tuesday, March 5, 2024
Lawmakers have introduced legislation to prohibit data brokers from transferring "sensitive" informati ...
- Metric Shows Critical Connection Between Time And Attention
MediaDailyNews, Laurie Sullivan - Friday, March 1, 2024
GumGum's attention metrics company Playground xyz has a new attention framework ...
- California Bill Would Force Browser Developers To Offer Opt-Out Tool
MediaDailyNews, Wendy Davis - Wednesday, February 28, 2024
A California lawmaker has introduced a bill that would require browser develope ...
- Google Must Fix Third-Party Cookie Competition Concerns Identified By UK CMA
MediaDailyNews, Laurie Sullivan - Monday, February 5, 2024
UK Competition and Markets Authority told Google it must do more ...
- It's The Partisan View Of The Economy, Stupid
Red, White & Blog, Joe Mandese - Thursday, January 25, 2024
"If your team is in power, you feel a little bit mo ...
- Meta Allows EU Users To Avoid Cross-Platform Tracking On Facebook, Instagram
MediaDailyNews, Colin Kirkland - Monday, January 22, 2024
The change comes in response to the EU's Digital Markets Act, Me ...
- Patreon Urges Court To Strike Down Reagan-Era Video Privacy Law
MediaDailyNews, Wendy Davis - Monday, January 22, 2024
Patreon is pressing a federal judge to strike down one of t ...
- Facebook Users Are Monitored By Thousands Of Companies To Target Ads
Data & Programmatic Insider, Laurie Sullivan - Monday, January 22, 2024
LiveRamp, Acxiom, Experian Marketing Services, Hearts & Science, Epsilon Audience Data Provide ...
- Transition To Cookieless Advertising Fraught With Psychological Challenges
MediaDailyNews, Laurie Sullivan - Tuesday, January 9, 2024
Attribution and measurement will look very different in a cookieless world, b ...
- Snap Taps Samba TV As Measurement Partner, Eyes Entertainment Brands
MediaDailyNews, Colin Kirkland - Thursday, January 4, 2024
The strategic partnership with Samba TV will help entertainment marketers promoting n ...
- Google Chrome's Third-Party Cookie Phaseout Forcing Industry To Adapt
MediaDailyNews, Laurie Sullivan - Thursday, January 4, 2024
Marketers and agencies weigh in to discuss the new tool that defaul ...
- Facebook Collects 'Link History,' Uses Data To Target Ads
MediaDailyNews, Laurie Sullivan - Wednesday, January 3, 2024
The opt-out link history archival feature for Android and iOS devices ...
- Malware Restores Deleted Cookies To Break Into Google Accounts
MediaDailyNews, Laurie Sullivan - Tuesday, January 2, 2024
Here's one more reason to say goodbye to tracking browser cookies. ...
- TikTok Claims Non-Users Consent To Tracking On Hulu, Etsy And Other Sites
MediaDailyNews, Wendy Davis - Tuesday, January 2, 2024
TikTok plans to defend itself in a privacy lawsuit by arguing th ...
- Colorado AG Requires Ad Companies To Honor 'Global Privacy Control'
MediaDailyNews, Wendy Davis - Friday, December 29, 2023
Starting in July, online ad companies won't be allowed to serve behavioral ...
- Google Agrees To Settle Privacy Battle Over 'Incognito' Tracking
MediaDailyNews, Wendy Davis - Wednesday, December 27, 2023
Google has agreed to settle claims that it wrongly collected data abo ...
- The Year Of Super Powers, Both Good And Bad
Red, White & Blog, Joe Mandese - Wednesday, December 27, 2023
If 2023 was the year of AI exuberance in the ad a ...
- The Countries Contributing Most To Ad-Tracker Increases This Year
MediaDailyNews, Laurie Sullivan - Friday, December 22, 2023
Data suggests the share of ad-tracking requests in user traffic worldwide ro ...
- Watchdog Weighs In Against Google In Battle Over Chrome Privacy
MediaDailyNews, Wendy Davis - Friday, December 22, 2023
The Electronic Privacy Information Center is urging a federal appeals court ...