- Forget Big Data: 10 Simple Ways To Drive Revenue With 'Little' Data
Marketing: Travel, Dave Spector - Monday, November 25, 2013
A recent study revealed that only 10% of all companies use the ...
- Air New Zealand: Official Airline Of Middle-Earth
Marketing Daily, Tanya Gazdik - Friday, November 22, 2013
Air New Zealand is launching a global marketing campaign tied to t ...
- Hilton Urges Workers To 'Use It Or Lose It'
Marketing Daily, Tanya Gazdik - Wednesday, November 20, 2013
Hilton Hotels is kicking off a promotion aimed at professionals who ha ...
- Sociomantic Unveils Travel CRM System
Real-Time Daily, Tyler Loechner - Thursday, November 21, 2013
Sociomantic is putting the final touches on a recent travel data partnersh ...
- Signs Pointing To A Happy Holiday Season
Engage:Affluent, Stephen Kraus - Wednesday, November 20, 2013
'Tis shaping up to be a good holiday season for Affluent-focused brand ...
- Travel Industry Using Rocket Fuel To Take Off
Real-Time Daily, Tyler Loechner - Wednesday, November 20, 2013
Rocket Fuel today released results of a campaign it ran with Choi ...
- 'Cool' Can Make For Lukewarm Marketing
Marketing: Travel, Harvey Chipkin - Monday, November 18, 2013
Brands seem to be in a mad rush to get ahead ...
- Two of Three Americans Use Social Media on Vacation
The Social Graf, Erik Sass - Monday, November 18, 2013
With the holidays fast approaching, 'tis the season for travel and a ...
- Southwest Airlines, Best Western Tops In Brand Awareness
Marketing Daily, Tanya Gazdik - Friday, November 15, 2013
"In a very competitive airline industry where consumers are extremely focused ...
- "New Nordic" The Next Big Thing In Local Cuisine
Around the Net In Brand Marketing, Karl Greenberg - Thursday, November 14, 2013
Some U.S. chefs are getting inspiration for "local flavor" from Copenhagen, Denma ...
- British Airways Offers Vacation Choices
Marketing Daily, Tanya Gazdik - Thursday, November 14, 2013
British Airways is launching a campaign with a creative way for travele ...
- Companies Unite in Aiding Typhoon Victims
Marketing Daily, Tanya Gazdik - Wednesday, November 13, 2013
PepsiCo, United Airlines, Carnival and Walt Disney Co. are just a f ...
- Knowing Your Audience
Marketing: Travel, Todd Wilson - Monday, November 11, 2013
We go to great lengths to know and understand our customers. Behavior ...
- Facebook's FBX Grows Quarter-Over-Quarter, Spend Up 45% In Q3
Real-Time Daily, Tyler Loechner - Monday, November 11, 2013
Data on the Q3 use of the Facebook Exchange (FBX), Facebook's real-ti ...
- ShermansTravel Adopts Big Data, Taps Lotame
Real-Time Daily, Tyler Loechner - Friday, November 8, 2013
ShermansTravel Media has selected Lotame as their data management platform (DMP). T ...
- 'Conde Nast Traveler' Changes 'No Free Travel' Policy
Around the Net In Media, Phyllis Fine - Wednesday, November 6, 2013
Under new editor in chief Pilar Guzman, Conde Nast Traveler is changing i ...
- Waldorf Astoria Ads Feature 'Bond' Girl
Marketing Daily, Tanya Gazdik - Wednesday, November 6, 2013
Waldorf Astoria is launching a global ad campaign featuring former Bond gi ...
- The Changing Face Of The Boomer Market
Marketing: Travel, Gary Leopold - Monday, November 4, 2013
New study shows distinct segmentation of the Boomer audience. ...
- Boutique Hotel Using IBM's Big Data To Compete With Big Brands
Real-Time Daily, Tyler Loechner - Monday, November 4, 2013
Theoretically, Big Data and improved targeting gives the little guy just ...