- Nothing's Got to Give
Media Magazine, Steve Smith - Wednesday, November 28, 2007
Free lunch? What's the catch? People seldom trust the offer of somethi ...
- The Buzz: Year Of Zeros And Heroes
Media Magazine, Tina Wells - Thursday, November 29, 2007
As the end of the year approaches, I can't help but anticipa ...
- Fast Forward: Up In Smoke
Media Magazine, Joe Mandese - Thursday, November 29, 2007
As far as I'm concerned, some old media went up in smo ...
- In the End Is freedom just another word for nothing left to lose?
Media Magazine, Joe Mandese - Wednesday, November 28, 2007
It's been said, there's no free lunch. But how many people kn ...
- Plugging Away: Some Like It Hot
Media Magazine, Richard Linnett - Thursday, November 29, 2007
Alissa Quart is sitting at a café on the Upper West Si ...
- Free Thinker
Media Magazine, Steve Smith - Wednesday, November 28, 2007
How does Chris Anderson chase his own "Long Tail?" Last year, t ...
- Toys For Kids--And Tots--Go Increasingly High Tech
Around the Net In Brand Marketing, Thom Forbes - Thursday, November 29, 2007
Toy makers and retailers are filling shelves with new tech devices f ...
- Google Unveils Green Energy Push
Online Media Daily, Tameka Kee - Wednesday, November 28, 2007
Google unveiled its Renewable Energy Cheaper than Coal, or REC initiative ...
- US Airways Inks Partnership With Napkin Network
Marketing Daily, Erik Sass - Tuesday, November 27, 2007
[Trend] Since its launch in January of this year, NapAds has creat ...
- Cyber Monday: Shop 'Til You Drop....or Flop?
Online Media Daily, Mark Walsh - Monday, November 26, 2007
Will today be one of the top-selling days of the holiday seas ...
- Entrepreneur Aims Doggy Java At Pet Pampering Consumers
Marketing Daily, Aaron Baar - Friday, November 23, 2007
[Trends] "Most dog owners are unaware that many health problems associated wi ...
- Media X: Holiday Jeer
MediaDailyNews, Jack Feuer - Wednesday, November 21, 2007
The week of Thanksgiving, which more or less formally starts the holid ...
- Companies, Retailers Push Big Screen TVs
Around the Net In Brand Marketing, Thom Forbes - Tuesday, November 20, 2007
Sony began dispatching more than 500 employees across the U.S. into stor ...
- Word-of-Mouth Marketing On The Upswing
Online Media Daily, Mark Walsh - Friday, November 16, 2007
Word-of-mouth marketing is expected to surpass $1 billion in 2007, making ...
- I Joined A Startup
Online Spin, dave.b , Max Kalehoff - Friday, November 16, 2007
Big changes in life are inevitable, especially in the interactive business. ...
- Delta, Open To 'Right' Deal, Not In Talks With United
Around the Net In Brand Marketing, Thom Forbes - Thursday, November 15, 2007
...
- Airline Mergers Could Create Marketing Nightmare
Around the Net In Brand Marketing, Thom Forbes - Thursday, November 15, 2007
Analysts say a consolidation wave among airlines may create a marketing nightma ...
- Frito's Green Plant Opens Marketing Opportunities
Around the Net In Brand Marketing, Thom Forbes - Thursday, November 15, 2007
Frito-Lay is embarking on an ambitious plan to change the way i ...
- Forecast: WOM To Top $1 Billion In '07
Marketing Daily, - Thursday, November 15, 2007
Spending on word-of-mouth (WoM) marketing jumped 35.9% in 2006, to $981.0 milli ...
- U.S. Media Companies Confront Global Realities
On Media, Diane Mermigas - Thursday, November 15, 2007
Media companies hoping to recapture double-digit growth in markets outside the U. ...
- Brands Looking To Put More Money Online
Marketing Daily, Gavin O'Malley - Wednesday, November 14, 2007
[Trends] Big-name brand marketers are fed up with traditional media channels a ...
- Murdoch Says Huge TV Profits Are History
MediaDailyNews, David Goetzl - Wednesday, November 14, 2007
News Corp. CEO Rupert Murdoch all but declared on Tuesday that t ...
- Media X: Off Color
MediaDailyNews, Jack Feuer - Wednesday, November 14, 2007
Social change is not a seat-of-the-pants kind of thing. But--aided and abett ...
- Brand Extensions: Logical, Puzzling Or Hopelessly Out There
Marketing Daily, Karlene Lukovitz - Friday, November 9, 2007
[Trends] "One of the big mistakes companies fall into is confusing ...
- Spanish-Language TV Posts Slow Growth
MediaDailyNews, David Goetzl - Wednesday, November 7, 2007
Ad spending on Spanish-language media continues to grow, but at a snail ...
- Pittsburgh Steelers Take First Place In Brand Survey
Around the Net In Brand Marketing, Thom Forbes - Tuesday, November 6, 2007
The Pittsburgh Steelers ranked first among 122 team brands in an onli ...
- Benchmarking: Beginning Of A Measurement Commitment?
Marketing Daily, Kelly Shermach - Tuesday, November 6, 2007
[Trends] Intimate benchmarks--in which two non-competing companies are set against each other--inspi ...
- Cash Flow Improves, Confidence Falls For Small Business Owners
Research Brief, Jack Loechner - Monday, November 5, 2007
According to the Discover Small Business Watch, reports the DMA, economic confiden ...
- AP: News Orgs 'Cannot Despair'
Around the Net In Online Marketing, Ross Fadner - Friday, November 2, 2007
During a speech in New York last night, Associated Press CEO T ...
- Competitive Pricing, Supply And Demand Help Consumers, Challenge Media Companies
On Media, Diane Mermigas - Friday, November 2, 2007
Major economic forces are having their way with the media and entertainme ...