- News Flash: Cable Coverage Beats Broadcast
MediaDailyNews, Wayne Friedman - Friday, June 27, 2008
Fueled by this year's presidential race, cable news channels now command ...
- Will Women Relish Their New Role As Chief Thrift Officer?
Marketing Daily, Sarah Mahoney - Monday, June 23, 2008
[Trends] They're dealing with thrifty concepts that may be entirely novel--eating mo ...
- Dramas Drive DVR Playback, 'Heroes,' 'Lost' Lead Pack
MediaDailyNews, Wayne Friedman - Thursday, June 19, 2008
High-rated shows don't mean high DVR playback. But for the most par ...
- Agencies Need To Go Back To School
TV Board, Mike Bloxham - Wednesday, June 18, 2008
If the media industries have trouble keeping up with developments and ...
- And Now for Something Not So Completely Different: The Latest Iteration of Cross Media Marketing Platforms
TV Board, Mitch Oscar - Tuesday, June 17, 2008
In the latter years of the 90's, Jack Myers helped usher ...
- Ad Spend Up A Tepid 0.6%, Internet Leads Major Investments
Marketing Daily, Joe Mandese - Thursday, June 12, 2008
[Trends] "Enduring concerns about economic conditions and consumer spending behavior continued ...
- Media X: Let's Get Small
MediaDailyNews, Jack Feuer - Wednesday, June 11, 2008
The demise of the Hummer signals a a new, downsized consumer cultu ...
- Nielsen: Death Of :30 Greatly Exaggerated
MediaDailyNews, Wayne Friedman - Monday, June 9, 2008
Reports of the death of the 30-second spot have been greatly exaggerate ...
- Adidas, Others See Recall, Affinity Lift From In-Game Ads
Marketing Daily, Tameka Kee - Wednesday, June 4, 2008
[Trends] According to the latest stats from Massive, in-game ads can positive ...
- Companies Dangle Free Gas Like It's Going Out Of Style
Marketing Daily, Karl Greenberg - Tuesday, June 3, 2008
[Trends] From retail pharmacies and banks to travel agencies and amusement park ...
- Rise of the Techpot
OMMA Magazine, kyle , Daisy Whitney - Monday, June 23, 2008
The Internet is giving rise to a new class of on-air tale ...
- Trading Up
OMMA Magazine, Susan Kuchinskas - Monday, June 23, 2008
Between skyrocketing gas prices, add-on fees from travel providers and plummeting on-ti ...