- 2015: The Year Brands Will Retool For The Age Of Mobile Finance
MAD, Steve McClellan - Wednesday, December 31, 2014
At least they better, or they could get caught flat-footed as consume ...
- U.S. Box Office 2014: Weakest Results Since 2011
MediaDailyNews, Wayne Friedman - Tuesday, December 30, 2014
U.S. theatrical box office revenue is on track to sink anywhere fr ...
- 2015: Brace For The Collision Of Entertainment, Marketing And Communication
MAD, Steve McClellan - Monday, December 29, 2014
That's according to a new trend report from Havas Sports & Entertainmen ...
- A New Year's Wish: Things We Hope Will Go Out Of Fashion In 2015
TVBlog, Adam Buckman - Monday, December 29, 2014
For the new year to be truly "new," let's see if ...
- Media Trends 2015: Precision TV, Everyday Memes, And Media With 'Pace And Purpose'
MAD, Larissa Faw - Wednesday, December 24, 2014
That's according to executives at Starcom MediaVest Group who live and breat ...
- The Next Big Thing(s) For Online Advertising: Predictions for 2015
MAD, Alicia Navarro - Thursday, December 25, 2014
The online advertising world is both exciting and challenging, as it oft ...
- Hispanics Fuel Growth In Dog Owner Population
Marketing Daily, Tanya Gazdik - Thursday, December 25, 2014
"Dog owners remain predominantly non-Hispanic white, but growth in the population ...
- Sterling Brands Foresees Less Stuff, More Privacy, And Smarter Commerce
Marketing Daily, Karl Greenberg - Friday, December 26, 2014
The bottom line is that if the marketing gold mine is pret ...
- Eat, Drink, Be Merry For Tomorrow We'll Be Eating Bugs
Marketing Daily - Top of the News, Thom Forbes - Tuesday, December 23, 2014
Just as consumers are feeling more bulge and promising to eat bett ...
- Most Second-Screeners Don't Follow TV, Ads
MediaDailyNews, Wayne Friedman - Tuesday, December 16, 2014
Most second-screen ad activity is still unrelated to primary TV program/advertising conten ...
- 190 Magazines Launched in 2014
MediaDailyNews, Erik Sass - Tuesday, December 16, 2014
The number of magazines launched over the last two years increased fr ...
- The Next Big Thing Is Small
MediaDailyNews, Tom Goodwin - Tuesday, December 16, 2014
We're in a battle between legacy providers and new incumbents, and t ...
- Tee-Totaling Millennials, Dinner Dressed As Road Kill And Other Trends To Look For In 2015
MAD, Steve McClellan - Friday, December 12, 2014
JWTIntelligence is out with a new report highlighting 100 trends and developmen ...
- Cord Cutting Rises, Consumers Prefer A La Carte TV Model
MediaDailyNews, Wayne Friedman - Thursday, December 11, 2014
A new study says nearly 26% of new customers want just Internet-servi ...
- Millennial TV Viewing Differs Via Ethnicity, Gender
MediaDailyNews, Wayne Friedman - Thursday, December 11, 2014
Nielsen says millennial males spend less time on average each week watchi ...
- Trends To Watch In 2015
Marketing Daily, Ken Beaulieu - Thursday, December 11, 2014
Twitter. Agency-advertiser dynamics. Personalization. Here's what seven members of the Association ...
- Global Ad Spend Forecast To Increase Nearly 5% In 2015
MediaDailyNews, Wayne Friedman - Wednesday, December 10, 2014
In line with other downward global ad estimates, London-based ad service/publishing compa ...
- Mobile Booms In Latin America: 5 Key Trends For Marketers
Mobile Marketing Daily, Fernando Cuscuela - Thursday, December 11, 2014
The mobile market in is booming, and there are huge opportunities f ...
- Facebook Brings Twitter-Like Features To 'Trending'
Social Media & Marketing Daily, Gavin O'Malley - Wednesday, December 10, 2014
Facebook is bringing "Trending" to mobile, and adding some very Twitter-like featur ...
- Traditional TV Viewing Dips 14% Among Millennials
MediaDailyNews, Wayne Friedman - Friday, December 5, 2014
Traditional TV viewership continues to decline -- most dramatically among younger viewer ...
- TV Ad Gains For 2014 Modest, Slight Improvement Forecast For 2015
MediaDailyNews, Wayne Friedman - Friday, December 5, 2014
U.S. advertising will see a slight improvement in 2015 from 2014 ...
- Google, Mindshare Develop Real-Time Marketing Tool
MAD, Steve McClellan - Thursday, December 4, 2014
Called Search-As-Signal, the tool -- which will be incorporated with Mindshare's T ...
- What If We Reimagined Advertising?
MediaDailyNews, Tom Goodwin - Thursday, December 4, 2014
Reimagination happens when we forget all known constraints and start anew. It ...
- TV Viewers Up Overall Screen Time, Online Video
MediaDailyNews, Wayne Friedman - Wednesday, December 3, 2014
U.S. viewers continue to lose interest and time spent in live televisi ...