- Could Google Buy Nielsen Media Research?
TV Board, Frank S. Foster - Wednesday, December 17, 2008
Will Google buy Nielsen Media Research? Is the broadcast networks' worst nightma ...
- Proposition 8: An Addressable Advertising Case Study
TV Board, Mitch Oscar - Tuesday, December 16, 2008
I was perusing a recent New York Time article entitled, "Mormons Tipp ...
- TV Ratings Game: Finding The Break-Even Number
TV Watch, Wayne Friedman - Tuesday, December 16, 2008
Take the emotion and quality out of the equation. Breaking even ...
- TV Marketing Looks To Hot-Foot Program Success
TV Watch, Wayne Friedman - Tuesday, December 16, 2008
It's not about slow-moving show business -- it's about the actual footwea ...
- The Consumer: Behaving Like Pigs
Media Magazine, - Tuesday, December 2, 2008
About five or six years ago, we did a billboard for t ...
- Big Isn't Necessarily Better, Auditor Finds Starcom Buys Best
MediaDailyNews, Joe Mandese - Monday, December 15, 2008
Based on a key criterion used by advertisers and management consultants ...
- Testing, Testing: Broadcast, Cable, Syndication, All Differ In Approach
TV Watch, Wayne Friedman - Monday, December 15, 2008
Television is a big testing ground for marketers. But what is t ...
- 'Idol' Drops Its Charity Program
Around the Net In Media, Joan Voight - Friday, December 12, 2008
Times are tight, and "American Idol" is becoming less charitable. The show ...
- New Pay TV Channel Picks Epix, Brand Will Rival HBO, Showtime
MediaDailyNews, David Goetzl - Friday, December 12, 2008
Epix has been selected as the name for the premium cable chann ...
- TV Gets New Email Marketing Tool Via Goodmail
MediaDailyNews, David Goetzl - Thursday, December 11, 2008
A Silicon Valley company will soon give television networks and movie studi ...
- Versus Wins First Race In Armstrong Comeback
MediaDailyNews, David Goetzl - Friday, December 12, 2008
Versus has agreed to terms to carry the first race in Lan ...
- The Forest From The TVs
TV Board, Frank Maggio - Friday, December 12, 2008
Question: If a TV were to be plugged into an outlet, ne ...
- Marketing Jay At 10 P.M.: Tell Viewers To Save DVR Playback For Weekend
TV Watch, Wayne Friedman - Friday, December 12, 2008
Jay Leno's move to 10 p.m. has opened up many questions ...
- Hallmark, Nielsen Strike Unique Deal To Measure Baby Boomer Viewers, Purchases
MediaDailyNews, Wayne Friedman - Wednesday, December 10, 2008
Hallmark Channel has struck a first-of-its-kind deal with Nielsen Company's NielsenConnections th ...
- NBC Gambling On Variety Hour Format
TV Board, Lydia Loizides - Thursday, December 11, 2008
In less than two weeks, we have seen the boom and bu ...
- Is The Poor Economy Tackling Football Before It Gets To The Goal Line?
TV Watch, Wayne Friedman - Thursday, December 11, 2008
What's going on with football this season? NFL says it is cutti ...
- Correction: NFL Earns Big Numbers For Fox
MediaDailyNews, - Tuesday, December 9, 2008
In the Dec. 9 Media Daily New story on TV ratings, t ...
- Addressable Privacy?
TV Board, Mike Bloxham - Wednesday, December 10, 2008
As we've moved ever-closer to the inevitable reality of marketing messages th ...
- NBC's Big Leno Move: Part Misdirection; Part Syndication
TV Watch, Wayne Friedman - Wednesday, December 10, 2008
In football it's called a mis-direction play. In TV, it's called n ...
- NBC Considers Fewer Prime-Time Hours
MediaDailyNews, Wayne Friedman - Monday, December 8, 2008
Jeff Zucker, president/CEO of NBC Universal, in speaking at the UBS Glob ...
- Futures Market For Trading Movie Stocks? Maybe TV Shows Are Next
TV Watch, Wayne Friedman - Tuesday, December 9, 2008
After years as an entertainment game site, Hollywood Stock Exchange, otherwise kno ...
- Simpson's TV Performance Suffers From Broadcast Erosion
TV Watch, Wayne Friedman - Monday, December 8, 2008
In his latest brush with the law, O.J. Simpson got some headlin ...
- Adman Donny Deutsch's TV Show On Hiatus
Around the Net In Media, Joan Voight - Friday, December 5, 2008
...
- Discovery Expands Global Distribution
MediaDailyNews, David Goetzl - Thursday, December 4, 2008
Almost a year after its domestic rebrand, Discovery Communications is taking i ...
- Getting TV Business Gifts At Right Time Of Year
TV Watch, Wayne Friedman - Friday, December 5, 2008
It's that nervous time of year for networks -- time for unexpect ...
- Current Exec Says Nielsen's Methods Are Far From, Makes New Plea For TV Ratings Solution
MediaDailyNews, Joe Mandese - Thursday, December 4, 2008
The chief research executive for one of the fastest growing digital ti ...
- 'Mentalist' Sees Solid Ratings For CBS
MediaDailyNews, Wayne Friedman - Wednesday, December 3, 2008
New strong network shows CBS' "The Mentalist" and Fox's "Fringe" went toe-to-t ...
- ESPN Unveils Online Vs. TV Scores, Finds It's No 'Zero Sum' Game
Online Media Daily, Joe Mandese - Thursday, December 4, 2008
Seeking to dispel the perception that online usage is rapidly overtaking tradition ...
- Life After Retail?
TV Board, Mike Bloxham - Thursday, December 4, 2008
Something like 10 years ago, I remember sitting in a pub ...
- Did Citizen Journalism Provide Answers In Mumbai -- Or Just More Questions?
TV Watch, Wayne Friedman - Thursday, December 4, 2008
The rise of citizen journalism showed its true colors in the wa ...