- The PC Will Not Beat the TV For Video Ad Dollars
Online Spin, Dave Morgan - Thursday, February 4, 2010
A lot of people believe that just because a growing number ...
- Big-Event TV Is Back: Will Smaller Screens Be A Game-Changer?
TV Watch, Wayne Friedman - Thursday, February 4, 2010
Make TV events bigger, and everyone should be happy. Or maybe n ...
- OWN: Oprah Has Show About Her Show
Around the Net In Media, Fern Siegel - Wednesday, February 3, 2010
When Oprah Winfrey's cable channel OWN makes its debut in January, s ...
- Coke Zero Enters 'Bracketville' Via Contest
Marketing Daily, Tanya Gazdik - Tuesday, February 2, 2010
Coke Zero is challenging NCAA Basketball devotees to brainstorm ways to enhan ...
- EA Games Books Heavy TV Ad Schedule
Marketing Daily, Aaron Baar - Tuesday, February 2, 2010
The strategy of booking appointment television (such as live sporting events a ...
- Media Insights Q&A with Shari Anne Brill
TV Board, Charlene Weisler - Wednesday, February 3, 2010
Shari Anne Brill has received many honors in her research career, includi ...
- TV Providers Want More Info About Viewers -- But Will They Pay The Price?
TV Watch, Wayne Friedman - Wednesday, February 3, 2010
Media companies want to seed interest in TV shows, networks, and service ...
- Local Ads Feature Dealers' Stories; Ford's Business Acumen
Around the Net In Brand Marketing, Thom Forbes - Tuesday, February 2, 2010
Ford is not only making hay out of its ability to st ...
- Taco Bell Super Bowl Efforts Feature ... NBA Legend
Marketing Daily, Karlene Lukovitz - Monday, February 1, 2010
The chain is leveraging the Super Bowl to get a jump ...
- Grammys Sing, Ratings Hit High Note
MediaDailyNews, Wayne Friedman - Monday, February 1, 2010
CBS' "52nd Grammy Awards" saw TV ratings shoot up an eye-opening 3 ...
- Hung Up On The Cross
TV Board, Mitch Oscar - Tuesday, February 2, 2010
Last week, comScore's Tania Yuki moderated a panel at NATPE entitled Cro ...
- Whom Do Viewers Trust In TV News? Fox Leads List, But Truth Is Complex
TV Watch, Wayne Friedman - Tuesday, February 2, 2010
Fox is the "most trusted" name in TV news, at least accordi ...
- TV Series Finales: Maybe There's More
TV Watch, Wayne Friedman - Monday, February 1, 2010
When does a TV series really end? ABC says this is t ...