- Second-Screeners Will Improve Disappointing Results, Twitter CEO Promises
Around the Net In MAD London, Sean Hargrave - Wednesday, April 30, 2014
Twitter's latest disappointing figures will be reversed by a focus on second-screenin ...
- Slowing User Growth Sullies Twitter Earnings
Social Media & Marketing Daily, Gavin O'Malley - Tuesday, April 29, 2014
Twitter on Tuesday beat analysts' first-quarter earnings estimates, but slower user grow ...
- Domino's Targets TV Watchers on Twitter
The Social Graf, Erik Sass - Wednesday, April 30, 2014
Everyone's talking about the "second screen" phenomenon and "social viewing," but h ...
- Promoted Tweet Engagement Rockets From 1% to 15% For Domino's With Good Timing, Images And Humour
Around the Net In MAD London, Sean Hargrave - Tuesday, April 29, 2014
Domino's has revealed that recent Twitter messaging tests allowed it to increa ...
- NBCU: Twitter, Facebook Don't Drive TV Viewership
Around the Net In Social Media & Marketing, Gavin O'Malley - Tuesday, April 29, 2014
Contrary to popular belief, neither Twitter nor Facebook possess the power ...
- Twitter's Second-Screeners Show Love For Relevant, Entertaining Marketing As They Settle For A #BigNightIn
London Blog, Sean Hargrave - Tuesday, April 29, 2014
Twitter is going from strength to strength as it positions itself ...
- Twitter Expected To Deliver Strong Operating Results, Digital Ads Modest
Social Media & Marketing Daily, Gavin O'Malley - Tuesday, April 29, 2014
Despite continued concerns about Twitter's ad strategy and its ability to sca ...
- Most Parents Snoop on Teens' Social Media
The Social Graf, Erik Sass - Tuesday, April 29, 2014
Call it "monitoring," "checking up," "keeping tabs on," or whatever other genero ...
- TV That's More Immediate, Like Twitter
Around the Net In MAD London, Sean Hargrave - Monday, April 28, 2014
Turner Entertainment is promising a "war room" team of writers, producers, lawye ...
- #RonaldMcDonald To Make Twitter Comeback
Around the Net In MAD London, Sean Hargrave - Friday, April 25, 2014
Ronald McDonald is staging a comeback after a makeover that will s ...
- What The New Twitter Design Means
Marketing Daily, Emese Gaal - Friday, April 25, 2014
Recently, Twitter started rolling out a new design that moves its foc ...
- Where Did I First Hear The News? Guess What? It May Not Have Been On Twitter
Social Media Insider, Catharine P. Taylor - Friday, April 25, 2014
As an unrehabilitated news junkie, I've long been fascinated by how t ...
- Mindshare Takes 'The Loop' Global
MAD, Steve McClellan - Wednesday, April 23, 2014
After launching the real-time marketing process in the U.S. earlier this yea ...
- NEW! A&W Restaurants Promote New Sandwich With World's Longest Hashtag
Out to Launch, Amy Corr - Wednesday, April 23, 2014
I'm fairly certain this hashtag is longer than 140 characters. A&W Restauran ...
- Facebook Unveils FB Newswire
The Social Graf, Erik Sass - Thursday, April 24, 2014
To say reporters are obsessed with Twitter would be an understatement: wh ...
- Second-Screeners Tweet During A Show And Discuss Later On Tumblr
Around the Net In MAD London, Sean Hargrave - Wednesday, April 23, 2014
Research from Tumblr suggests that while Twitter is the channel for discussi ...
- Facebook CTRs Rise 20%, Ad Impressions Soar 41%
Social Media & Marketing Daily, Gavin O'Malley - Tuesday, April 22, 2014
While user growth remains a real concern, Facebook appears to be perfecti ...
- Hashtag Blues: NYPD Twitter Campaign Backfires
The Social Graf, Erik Sass - Wednesday, April 23, 2014
The best laid plans of mice and men gang oft agley, Robe ...
- GE Shows Off 'Super' Materials With #SpringBreakIt Campaign
Social Media & Marketing Daily, Gavin O'Malley - Monday, April 21, 2014
As part of a larger social media campaign spanning Twitter, Tumblr a ...
- China's Answer To Twitter: Weibo
Around the Net In OMD Europe, Tanya Gazdik - Monday, April 21, 2014
Demand for a slice of Weibo, China's equivalent to Twitter, was se ...
- Twitter Offers App Install Ads, Uses MoPub To Go Beyond Tweets
Around the Net in Real-Time, Tyler Loechner - Thursday, April 17, 2014
Advertising Age on Thursday wrote that Twitter will use MoPub, the mobi ...
- Twitter Tackles Posthumous Impersonators
Around the Net In Social Media & Marketing, Gavin O'Malley - Friday, April 18, 2014
It looks like time is running out for Twitter users who li ...
- British Airways Launches 'My Flightpath'
Marketing Daily, Tanya Gazdik - Thursday, April 17, 2014
"We wanted to give customers something that helps to capture the mag ...
- Twitter Introduces Mobile App Install Ads
Mobile Marketing Daily, Mark Walsh - Thursday, April 17, 2014
Taking another page from Facebook, Twitter is rolling out new ad too ...
- Google Maps Lead Becomes Twitter VP Consumer Products
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, April 16, 2014
Daniel Graf, Google's Maps lead since 2012, will take the position ...
- Twitter Buys Gnip, Broadens Data, Content Base
Social Media & Marketing Daily, Gavin O'Malley - Tuesday, April 15, 2014
As part of a broader effort to surface more relevant content a ...
- One in Five Americans Use Social Media with Primetime TV
The Social Graf, Erik Sass - Wednesday, April 16, 2014
Roughly one in five online Americans ages 15-54 (19%, to be precis ...
- Twitter Isn't Everything
TVBlog, Ed Martin - Wednesday, April 16, 2014
Apparently a robust Twitter following doesn't guarantee success at everything one tri ...
- US Airways Apologizes For Lewd Tweet
Around the Net In Social Media & Marketing, Gavin O'Malley - Tuesday, April 15, 2014
Right, so, um, about that XXX-rated image that US Airways mistakenly re-tweet ...
- Turbulent Tweets Rock American, US Airways
Marketing Daily - Top of the News, Thom Forbes - Tuesday, April 15, 2014
The social media skies have been anything but friendly for American Airlin ...