- Upfront: Worse Than Expected, Blame Less Inventory
MediaDailyNews, David Goetzl - Friday, September 18, 2009
With a nod to Mark Twain, reports of a deathly upfront m ...
- Discovery Rejects Some Upfront Dollars
MediaDailyNews, David Goetzl - Wednesday, September 16, 2009
Discovery Communications CEO David Zaslav said Wednesday that the company opted ...
- Uptick in 'Just in Time' Ad Buying at TV Nets
Around the Net In Media, Joan Voight - Monday, September 7, 2009
All five broadcast networks -- and many of their cable counterparts ...